Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
First, only 8% of American adults use Twitter. This is more evidence that, despite its enormous popularity among tech and media folks–and its massive global user numbers–Twitter has yet to go mainstream.
Second, fully half of these Twitter users basically never listen to a word anyone else says. In other words, half of Twitter users use Twitter as a sort of digital closet that they go into once in a while to mutter to themselves, with no one else listening.
Read more: http://www.businessinsider.com/twitter-usage-2010-12#ixzz1AH3h8pV0
I know the right thing to do is talk about social strategy and broader level considerations before getting into the tactical details and specific tasks. Sometimes showing minute by minute examples of what a Community Manager does is jumping the gun for a new discussion on social media but it might be the only way to reach those that will perform the new role. Think of it as bottom up social media strategy if you have to. The more front line and middle managers that âget itâ, the more powerful winning executive support will be.
Yet in 2010 I noticed the impact that Technology/Brand Evangelists are having on their companies. I noticed how theyâre using social media to create real sales opportunities. I noticed how theyâre creating exceptional buzz around their brands that was once the domain of the worldâs largest media powerhouses.
And I noticed why Robert Scoble exemplifies this phenomenon.
Bottom line: These Evangelists are creating real shareholder value. Allow me to make the case.
âBringing Facebook profile data into retail sites makes sense because it influences consumers when they are close to conversion,â said Jeffrey Grau, eMarketer principal analyst and author of the new report âSocial Commerce: Personalized and Collaborative Shopping Experiences.â âIn contrast, many consumers on Facebook are mainly socializing with friends and further removed from making purchase decisions.â
The one point that I would like to make is this: the words are gone. And ultimately, donât you want your icon â your company â your brand â to be so well-known and ubiquitous THAT YOU DONâT NEED YOUR COMPANY NAME in your logo any more?
The performance of a website including a background video depends significantly on the speed of the userâs internet connection. Video backgrounds certainly do not fit in every setting; they wouldnât be meaningful in online magazines or blogs. However, they can work really well in entertainment and certain corporate settings which are supposed to communicate artistic qualities, exclusivity, branding or even high quality standards.
Related ala carte selections include
Social Media Personality Types
View more presentations from adrian chan.
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss
I’m a proud affiliate of