by Patty Azzarello Creative Thinking vs. Job Skills This a story I first read about 15 years ago in an airline magazine. If you google “baramoter story” you’ll find mixed opinions on the … [Read more...]

by Patty Azzarello Personal Brand and Defense Sometimes you find yourself in a situation where your gifts and skills don’t line up with the type of skills that are valued in your environment. You … [Read more...]

by Patty Azzarello Using the stage I’m paraphrasing something that Simon Cowell said to an early contestant on American Idol. You do not seem to be taking advantage of using this stage to … [Read more...]

by Patty Azzarello When I was in my early 20’s I learned an important lesson. I was working in a start-up company and had gone 3 years without a raise. The wrong way… I went to the CEO and … [Read more...]

by Patty Azzarello Who is helping? One of the CEO’s I am working with on a business transformation said to me about one of his managers, “No, he won’t actually help solve the problem, he is … [Read more...]

by Patty Azzarello Imagination Many things set highly successful people apart, but the one I want to talk about here is where they get their good ideas. Short answer: everywhere and from anyone! One … [Read more...]

by Patty Azzarello I want to share 10 of the many sound business reasons to go on vacation — in additon to the fact that you deserve it and are supposed to enjoy your life and have some fun in … [Read more...]