Meet Larry Bailin A few weeks ago I had the pleasure of sitting down with Larry Bailin to talk shop. Larry is a talented internet marketer and a nationally sought keynote. Larry’s in his second … [Read more...]
Which Social Media Apologies Rebuild Trust?
Not All Apologies Are Equal In relationships, things go wrong. Person to person or in business, mistakes and missteps can be life changing. A wrongly placed word or deed can bring in question what … [Read more...]
Will Your Customers Define Your Brand or Will You?
(Updated in 2020) Photo by Rodion Kutsaev on Unsplash 10-Point Plan: Build a Brand Values Baseline Live Your Brand Before the Internet, when we were silently niched by geographic markets the … [Read more...]
12:00 Mark J Carter on Saving the World with Social Media
The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, … [Read more...]
3 Email Subject Lines Lies that Lose My Business
Give Me a Thief Before a Liar I don’t like liars. My mother used to say, Give me a thief before a liar, because then I’ll know what he took. I don’t like people who say things to purposefully … [Read more...]
301 Links in a Story — Chapter 4 Lizzie, Jean, and Etch-a-Sketch
[For those of you just tuning in, this is based on the 301 Lists that Darren Rowse’s List Group Writing Project brought together. You’ll find Chapter 1 here –> A List Becomes 301 Links in Story … [Read more...]
The Recipe for a Product Offering that Will Sell
SIMPLE SALES SERIES It’s No Good if It Doesn’t Sell We don’t decide what is a great product or service. Customers and clients do. If we what we do well is what our customers value, it will sell. … [Read more...]
Are You Seeing So Much That You’re Blind?
Finding Your Own Leadership Path Looking in the Right Direction Last night, I shared a lovely phone call with Tim Sanders who had just arrived in Chicago after several flight delays and detours. … [Read more...]
Be Irresistible: THE 7 Key Steps to Becoming Your Own Boss
I woke early Sunday morning. I beat the sun again. I started the coffee; turned on the computer; and while they fired up, I cleaned up and fired up myself. After I poured that first cup of coffee, I … [Read more...]
Blog Design Types: How Do They Affect Reader Comments?
Yesterday, I had breakfast with Steve Farber. Our discussion included comments and conversation on blogs. I mentioned what I’ve been noticing as I begin working with a designer on a facelift for … [Read more...]
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