Gotta Be Visible Authenticity The entrepreneurs and brand managers I work with both often start by asking how to use the social web. Their goal is to promote their business or their brand. The … [Read more...]

IRRESISTIBLE BUSINESS: Strategic Foundation Let Everyone Build for Every Customer When I took the job at the small publisher, it had been losing over 10% in revenues ($millions) every year for … [Read more...]

At a meeting this fall, we brainstormed ideas for events that might bring more people into a client’s store. The conversation was exciting the way ideation can be. No holds barred. We were having fun … [Read more...]

A Celebrity Doesn’t Humanize a Brand I don’t watch TV much, but lately when I do this Hanes commercial with Michael Jordan keeps cropping up. Does this commercial “humanize” Hanes? Of course … [Read more...]

In Real Life I keep encountering the phrase “in real life.” People use it often to talk about the offline culture. Most of probably first heard that phrase as small children. Our families use it to … [Read more...]

Don’t Agree to What You Can’t Do On Monday while waiting at DFW, I got a back channel message from @LisaDJenkins saying that a friend and potential client had asked for social media help in an … [Read more...]