It’s about Me! When new clients start talking social media, it’s not long before they get to “engagement.” They want to know what moves crowds and individuals to genuine participation. What … [Read more...]
Good, Great, and Irresistible Marketing Businesses
When I pay attention to your message… when I watch your commercial, read your ad, listen to your presentation, can you assume that you’ve reached me? Only if you define reach in the most literal … [Read more...]
Great Photo Resources to Support Readers
When it comes to dressing up a blog visually, great photos go a long toward class and style–if they are well-chosen and well placed to support your message. Photos can draw in an undecided reader and … [Read more...]
Hierarchy of Influence: Matching Your Actions to Expected Reactions
Redux: I wrote this post in Feb. 2011. Based on recent conversation, it seems even more relevant now and so I choose to pick it up, add some clarity and publish a newer version this week. Not Every … [Read more...]
How Many Ways Do You Offer Your Content?
Repurposing Content Is a Service If you watch cable television carefully, you will see an interview clip from one program replayed again in another program. Perhaps you’ve had the feeling you’ve … [Read more...]
How To Create One Way Inbound Backlinks
Successfully Working From a Home-based Office Backlinks are those links which directs users towards your website or blog. Backlink is an important term with respect to SEO; it effectively increases … [Read more...]
How to Promote Your Business Without Being Seen as a Smiling Shark
Gotta Be Visible Authenticity The entrepreneurs and brand managers I work with both often start by asking how to use the social web. Their goal is to promote their business or their brand. The … [Read more...]
Influence and Intimacy: 5 Solid Ways a Key Customer Strategy Grows Business Faster
IRRESISTIBLE BUSINESS: Strategic Foundation Let Everyone Build for Every Customer When I took the job at the small publisher, it had been losing over 10% in revenues ($millions) every year for … [Read more...]
It’s Easier to Plan an Irresistible Event When …
At a meeting this fall, we brainstormed ideas for events that might bring more people into a client’s store. The conversation was exciting the way ideation can be. No holds barred. We were having fun … [Read more...]
Link Leak Blog-to Show Is Open
Welcome, Come On In Welcome to the First Official Successful Blog Blog-to Show where we are showcasing blogs from all over the blogosphere. Each blog has brought a short description and a bit of … [Read more...]
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