Welcome to the SOB Cafe We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on … [Read more...]
Social Networking: Make It Imperfectly Human for Me
New York City, Seth Godin, Ann Michael, and a Paper Flower In August 1998, I was wandering the streets in New York City. Later that evening our company sales conference would start. As I turned … [Read more...]
The 5 Step Strategy that Saved a Company Can Also Get You to Your Dream
The Value of a Strategic Plan In June of 1995, I joined a $9Million company that was losing 10% per year. I was part of team that was determined to turn it around. My job was to write the strategic … [Read more...]
The Great Neighborhood Link Post
Being new to , I wandered down the block to my neighbor’s blogs. I’ve always heard the b5folks are a very friendly bunch. I started with the because I needed the fresh air. When I walked in, I was … [Read more...]
The Mic Is On: We’re at the Beach!
It’s Like Open Mic Only Different Here’s how it works. It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE … [Read more...]
Watch What You’re Doing
Quick Hit I don’t expect I ever will be chosen for a focus group. For better or worse, my answers skew the curve . Even so, one skill that fast tracked me through publishing was my ability to watch … [Read more...]
What Is Facebook?
The LANGUAGE of SOCIAL MEDIA Words have a deep effect on how we interpret and interact with the world. The words we use and how we define them reveal our interests, concerns, and values. This series … [Read more...]
What Would Need to Drive a Sexy Yellow Sports Car?
Context All our lives we hear this statement. Tell me what you need. Do you hear it differently depending on the context? When Is an Offer an Offer? In the office supply store, “Tell me what you … [Read more...]
Whose Values, Rules and Ideas Are Running Your Life and Your Business?
Other People’s Values, Rules, and Ideas We all grow up to be leaders on someone else’s path. That’s not a bad thing, but it’s a reality that builds our world view. We need to learn how the world … [Read more...]
Words We Search with, Words We Sell with
When Words Fuel the Internet Words are the fuel of the Internet. We type the name or description of a product, service, or topic into a search engine, and the search engine takes us to it. With luck … [Read more...]
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