From the Beginning More than ever, building and growing a business means becoming part of the social web. A powerful network of loyal fans means your message can be visible, heard, understood and … [Read more...]
Are YOU in on the Link Leak Project
What’s Your Idea The only way that we can own our part of the Magic Middle is to link together. Remember the post Link Love Raises Your Property Value? Easton Ellsworth invented a Link Love Event … [Read more...]
Be There Before the Sale
The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, I’ve opened up … [Read more...]
Blog Promotion: Checking Out Curb Appeal
Steve McKee writes the Smart Answers column in Business Week. Last Friday he was talking about how everything a company does comes down to marketing. His column was replete with examples and well … [Read more...]
Bookcraft 2.0: Book Research at Amazon, the Data Giant
Hitting the Market Whether your plan is to sell your book or give it as a value-added premium, it’s a shame to invest the time to build a resource that no one is going to read. Book ideas aren’t … [Read more...]
Call for Designers
Spring is time to dust our blogs off. Everyone is thinking about color. I’d like to feature some designs again like we did last fall. So choose the blog design and blog desgner that you think … [Read more...]
Collaboration Link 5: An Interview
Collaboration Link 5: An Interview A Question and Answer format posting You have probably seen the typical Q&A collaboration done in various formats. We’ve done multi-day interview and single-day … [Read more...]
Critical Skill 4: Part 2-Designing a Complex Process
One GIANT Flow Chart It was an interview with the Chairman of the Board of a publishing company. We had just taken a break. I came back from stretching my legs to find six 4ft. x 8ft. foam core … [Read more...]
Do You Interview People Who Offer You Work?
You’re Asking Questions Too — Right? We often walk into potential work conversations thinking the person offering work needs convincing that we can do the job. But wait a minute. Not every job, … [Read more...]
E = mc2 of Business — Better than Flow
E = mc2 You’ve probably heard that. In the world of physics, it’s explained as Total energy equals mass times the speed of light squared. Not long ago, I had the rare and amazing experience of … [Read more...]
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