It’s Not What Comes After Twitter … With the advent of SOBCon Hands-On event partnerships, I’m enjoyng the pleasure of forming relationships and working alongside people who share my business … [Read more...]
Editing: Just Some of My Very Different Thoughts
Power Editing Substitute “damn” every time you’re inclined to write “very”; your editor will delete it and the writing will be just as it should be. — Mark Twain In the Successful Blog Cafe last … [Read more...]
Forget About Your Ship Coming In – Think about the Captain
For @ChrisCree , @SheilaS , and @BeckyMcCray about how often we end up looking and caring in the wrong direction. A friend is going for a job or a contract and does everything she can to be all … [Read more...]
Great Headlines on the Web Always Win … Except When They Don’t
how to blog series Got Traffic? Want Traffic? Why Do the Clickers Come? If you’ve been studying How to Get Literally Everyone’s Attention on the Internet, you probably know that headlines … [Read more...]
Hidden Assumptions and Business Likeability
Twitter Conversations and Reality One strength of Twitter is the speed, reach, and ease of connection that is social business. In a few tweets and direct messages, we can gather a team and make a … [Read more...]
How Grandma Inspired a Geeky Amazon Gratitude Gift Guide
Wishing, Buying, and Don’t Forget the Wine for a Cause Every year, grandma gives me a list of holiday gifts to buy from my Amazon Affiliate Store. She wants a few pennies to come my way too. Thanks … [Read more...]
How Was Your Day as a Customer?
Whatever You Did Today Whatever you did today — enjoy a cup of coffee reading the paper, watch TV, work on your computer, clean the house, go to the mall, drive a car, eat lunch, read blogs, take … [Read more...]
12 Blog Posts that Tackle the Problem of Self Promotion
No Need to Be Shameless A while back, Mack Collier, raised the question Is ‘no self-promotion’ the great unwritten rule of social media? I don’t believe it is. Though promoting the great work … [Read more...]
Measuring What We Care About Is Not the Same as Caring
Does It Have to Be So Complicated? Yesterday my day started with this lovely message. chislett@lizstrauss your talk of “visible authenticy” & more present conversations through … [Read more...]
Offline marketing strategies: Back to the basics
In the pre-Internet era, business establishments did not have the options to resort to online marketing strategies. Conventional offline marketing strategies such as print advertising, discounts, … [Read more...]
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