By Gini Dietrich I am a communications professional. My entire career has been spent at PR firms – first at Fleishman-Hillard in Kansas City, then Rhea & Kaiser in Chicago, and I started Arment … [Read more...]
5 Resources To Help You Pitch Like a Pro
On the AMC series The Pitch (watched by advertising nerds like me), the pitching team strides into the conference room with a steely confidence that’s equal parts John Wayne and Kanye West. They are … [Read more...]
Beware the Social Media Cockroaches
He came to the house every month on Wednesday. Armed with powerful chemicals, he made sure that no ÂPalmetto bugs found their way inside. While he made the house safe for scaredy cats like me, we … [Read more...]
How Bloggers Can Capitalize on the Second Screen Wars
By Sam Melton The Internet has changed the way we live. Many people gravitate to the Internet to do everyday things and to keep entertained. A decade ago, consuming media primarily involved watching … [Read more...]
Smarter Shoppers: How to Convert on New Buyer Behavior
By Darren Creasey Online marketing is an industry that is acutely aware of buyer behaviors and patterns; in fact, many trends in digital marketing are driven by this awareness. The Internet is a … [Read more...]
Time to Automate Your Social Media?
Social media has been proven to be an effective tool for performing a wide range of business tasks, from marketing to recruiting. As such, businesses around the world are adopting social media at a … [Read more...]
3 Tips for More Customer Referrals
By Jennifer Dunn You need more clients, but whatÂs the easiest way to get them? Simple  through clients youÂve already done business with! However, what isnÂt simple is obtaining customer … [Read more...]
Break the Grip of the Rip
This little stretch of beach occasionally has dangerous rip currents. The sandbars strung along our part of the coast create strong, narrow currents that run perpendicular to the shore. Unsuspecting … [Read more...]
Does Your Business Profile Get Enough Love?
Digital marketing revolves around building an online presence, at the core of which is your online business profile. When you first brought your business profile online, you probably set up a few … [Read more...]
Put the Boiler Back in Your Boilerplate
By Mickie Kennedy Think back to the last time you wrote a press release. I bet you spent hours dreaming up the concept, digging up the right quote, and crafting that perfectly pointed inverted … [Read more...]
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