When I was about 13, my family went on a camping trip. Canoeing, roasting marshmallows, and hiking were on the agenda. ÂHiking as a concept is not generally something a teenager will be keen … [Read more...]
Do You Have the Right Brand Promotion Mix?
Are you looking to grow your company, gain exposure to the media and market your business to a specific clientele? If so, you’re going to need to carefully plan exactly how you should go about … [Read more...]
How to use online reviews to boost your business
By Diana Gomez For small businesses, the world of online reviews can be a scary place – and that’s understandable. I have friends who cringe as they open their company’s Yelp page, afraid of any … [Read more...]
Does Your Business Profile Get Enough Love?
Digital marketing revolves around building an online presence, at the core of which is your online business profile. When you first brought your business profile online, you probably set up a few … [Read more...]
Ice More Business with Solid Digital Marketing
Unless you crawled out from under a rock, you had to have heard about the recent ALS Ice Bucket Challenge. You may have known someone who participated. You may have even been challenged yourself. It … [Read more...]
Evaluate your visual branding with this quick project
Grab a cup of egg nog, some masking tape, and a Sharpie. ItÂs about to get old-school in here. ItÂs the end of the year, and youÂre hopefully knee-deep in planning your budget and strategy for … [Read more...]
Is It Time to Rethink Your Marketing Strategy?
When it comes to the world of marketing, you have either got it or you donÂt. The Âit factor is do you have a sound marketing strategy in place? If you do, youÂre likely reaping the benefits of … [Read more...]
Providing the Full Value of a Purchase
By Lisa D. Jenkins IÂm building my backpack gear set and this past weekend I bought a sleeping bag. Not a regular “throw something on the floor because weÂre out of beds” type bag, but a serious … [Read more...]
Four loyalty programs worth following
By Diana Gomez Every day I read about how to grow your business and expand your clientele. And sure, getting new customers is an important factor in any marketing tactic, but what about the ones you … [Read more...]
Secrets of solving the customer’s problem
The plumber told me I needed a drywall guy. Then the drywall guy said he couldn’t remove the garage ceiling without the HVAC guy moving the ductwork. HVAC guy noticed that the rat had chewed through … [Read more...]
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