Know Your Product Your personal brand communicates your unique value in ways that others understand who you are. Developing a personal brand is a process that takes time and requires investment. Your … [Read more...]
Brand YOU–Handling Problems
Brand Integrity People say, ââ¬ÅDonââ¬â¢t judge a book by its cover.ââ¬? In any relationship of substance, there comes a moment when things go wrong. Often folks can simply adjust and move … [Read more...]
Brand YOU–Images and Sound-Bytes Tool
Making Images and Sound Bytes Internalizing your brand is knowing it inside out, being able to talk about it without an extra thought. Use this tool to collect images and sound-bytes for the key … [Read more...]
Brand YOU–Making Your Weaknesses Irrelevant
Identify Your Weaknesses Often the easiest way to see your weaknesses is by looking at the flipside of your strengths. For example, if a strength is that you are detailed-oriented and accurate at … [Read more...]
Brand YOU–What’s the BIG IDEA?
What’s Your Big Idea? Now that you know how to capitalize on your strengths and make your weaknesses irrelevant, you can work on the big idea of your personal brand. Whatââ¬â¢s the big idea? … [Read more...]
Brand YOU – When An Apology Is in Order
The Challenge of Apologies Handling an apology can seem like an overwhelming challenge, especially in a business situation. At the least, it makes everyone involved self-conscious. With a clear head … [Read more...]
Brand YOU–You Are What They See
Covers Sell Books People say, Don’t judge a book by its cover. People judge books by covers. Covers sell books. We only have so much time to look at books, and the cover is what gets our attention. … [Read more...]
Do You Have the Executive Knowledge for a New Employer?
In a world where jobs can be hard to find at times (especially on the executive level), it is important for candidates to put their best foot forward when going on interviews. That said getting to … [Read more...]