Branding IS Who We Are It’s enough to say that a person’s perception is that person’s reality. What a person believes is what that person knows. Most folks don’t think about a difference between … [Read more...]
Your Resume-The Brand YOU Brochure
Forget the Rules The rules are for everyone. Personal brand is about showing you are the only one.Somewhere along the line, you probably learned rules about writing resumes. What I’m about to tell you … [Read more...]
7 Steps to Being Recognized as an Expert
The Catch 22 of Being an Expert One of the hardest parts of business blogging is finding a niche where you know you can write successfully. Once you find that niche, naturally you’ll looking to find … [Read more...]
Brand YOU–2 Keys to Leadership
Keeping It Going Now that you’ve got the basics of your brand YOU in place, you might start a log. Keep track of ideas that work for you and things that you want to work on. You might keep notes on … [Read more...]
Brand YOU–Capitalize on Your Strengths
Know Your Product Your personal brand communicates your unique value in ways that others understand who you are. Developing a personal brand is a process that takes time and requires investment. Your … [Read more...]
Brand YOU–Handling Problems
Brand Integrity People say, ââ¬ÅDonââ¬â¢t judge a book by its cover.ââ¬? In any relationship of substance, there comes a moment when things go wrong. Often folks can simply adjust and move … [Read more...]
Brand YOU–Images and Sound-Bytes Tool
Making Images and Sound Bytes Internalizing your brand is knowing it inside out, being able to talk about it without an extra thought. Use this tool to collect images and sound-bytes for the key … [Read more...]
Do You Have the Executive Knowledge for a New Employer?
In a world where jobs can be hard to find at times (especially on the executive level), it is important for candidates to put their best foot forward when going on interviews. That said getting to … [Read more...]