Keeping It Going
Now that you’ve got the basics of your brand YOU in place, you might start a log. Keep track of ideas that work for you and things that you want to work on. You might keep notes on feedback you get that applies to your brand strategy–statements folks make about you, such as “Gee, you’re always so good at getting things done.” Keeping track of such things is important because other folks really decide what your brand is. You only decide what you want it to be.
The first notes in your journal might include notes on leadership such as this.
2 Keys to Leadership
Leadership is an essential part of any personal brand. A living leadership brand has two vital keys–humanity and communication.
You show humanity when you accept your own mistakes and the mistakes others make. There is leadership in that big word forgiveness that too many would be leaders often miss. How nice it is to work for, and with, someone who not only forgives others, but forgives himself or herself as well. Leaders who never err, make everyone nervous, so don’t try to be perfect. That only makes others think they have to be perfect too.
Part of being human is talking to other humans. Communicate. The free flow of information is critical in any leadership role. Communication not only lets people know what is going on, it lets them know that you care about them. Share your thoughts with discretion, grace, and humility. They will return the favor by sharing their thoughts with you.
An Ongoing Task
Building a brand and keeping it going is an ongoing, organic, living, breathing task–just as being you is. Check in on your brand every day or so to see how it’s going. Check your desk to make sure that it still looks like your big idea, too. Each time you reach a benchmark–a great sale, a promotion, a new client–check in on your brand and decide whether it needs a new coat of paint.
Your personal brand is an investment in you and your future. You’re a leader now. Let’s work together to keep your brand a perfect example of the unique valuable you.
–ME “Liz” Strauss
Images & Sound-Bytes of a Brand YOU Leader
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Liz, this whole “Brand You” series has been a revelation and you have sent down an avalanche of ideas to process.
I’ll have to print out the whole series one day and head to the beach and read it from cover to cover. I do that often, you know – head off to the beach on a sunny day and just space out. It’s where I get all my best (and worst) ideas.
btw, check out my list site … 😉
ME Strauss says
Thank you, Martin,
I was wandering around the Internet looking for something like it tonight and I couldn’t find anything. Maybe I was searching under the wrong words. I guess this technique I have of just making things up really works. he he!
I am aware that you wrote this in April for everyone, but I feel like you are speaking truth to me now.
Most people have forgotten that Humanity and Communication are real world skills and values that plant the seeds for success. I was overjoyed
when I read “Keys to Leadership” because you gave me something I can cultivate and share.
ME Strauss says
I hear you and you heard me. We’re talking to each other now.
Add compassion, truth, and forgiveness and you might say there’s a great start on a tool kit.
I am smiling from the inside out to think that you will be sharing these thoughts. The world needs more just like you.
Hi Liz… I appreciate all that you have to write about building a brand. My boss asked me to write my own leadership brand and so here I am. I googled many articles around this category and found yours to be the most helpful. I am wondering if you have any examples of a leadership brand. I do not know how to format this brand or even begin. Thank you!!
ME Liz Strauss says
If you find the Brand You series on the Successful Series page listed in the sidebar. You might find some good ideas. Or check the Work with Liz page. 🙂