Does Curiosity Kill the Brand?
Watch a small child learning about the world. See a bundle of questions. Watch a great listener, and youâll see the same thing. Children learn how to tell a shoe from a sandal from a sneaker by … [Read more...]
Don’t Let Burn Out Singe Your Brand
Pulled Wire Thin Recently I shared emails with SOB Dr. Deborah Serani about blogging, brands, and work stress in general. I asked her whether she had information regarding stress and burnout and … [Read more...]
Dots resolving to change
Connecting dots with The Idea Dude December for me is a great time to take stock of what I managed to achieve during this year and then look at all the things that perhaps fell through the cracks or … [Read more...]
Editing Comments in Blogger–What a Concept!
If you use Blogger, which is after Word Press, the most used blogging platform, you might want to get to know Greasemonkey and Improbulus of a . They know the ins and outs of Blogger and today I’m … [Read more...]
Epilogue: Motrin, Take Two and Don’t Wait ‘Til Morning
The Headache Rx The folks on the Motrin team are suffering from a sefl-induced headache today. It was caused by being focused on the wrong things in their “WE FEEL YOUR PAIN” AD CAMPAIGN. Now … [Read more...]
Feeling a Customer’s First Response
An Opportunity A customer’s first response runs deep and lasts long. One way I keep myself close to customers is to monitor my first response to new information whenever I can — you know, that … [Read more...]
Five Critical Pitfalls that Can Disable Any Social Media Team
A Team Needs Power to Work As you consider and hire the people for your social media team, think through the responsibilities you’ll be handing over. Because if you don’t hand over responsibility, … [Read more...]
Forget About Your Ship Coming In – Think about the Captain
For @ChrisCree , @SheilaS , and @BeckyMcCray about how often we end up looking and caring in the wrong direction. A friend is going for a job or a contract and does everything she can to be all … [Read more...]
Fun Find: Blog Juice Anyone?
Another Blog Value Calculator I decided when I saw this the third time that I had to bring it back to share with you because it’s such fun to play with. So here you go. It’s the one with no … [Read more...]
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