On the AMC series The Pitch (watched by advertising nerds like me), the pitching team strides into the conference room with a steely confidence that’s equal parts John Wayne and Kanye West. They are … [Read more...]
6 Reasons Poor Web Design Drives Traffic Away From Your Site
By Teddy Hunt The purpose of designing a website is to drive traffic to it. When it’s done well, you’ll get more views and effectively promote the product or service you’re selling. If you’re not … [Read more...]
Can Logging In Be Fun? Clef Says Yes.
It was all fun and games until my purse got stolen. We were on a great vacation, and visiting the Arizona Memorial on Oahu. In the parking lot, there was a sign that warned “High theft area, do not … [Read more...]
Clarify Your Site’s Purpose and Stop the Terminator
The average web page visit lasts less than one minute. Humans are programmed to sort everything they see into familiar labels, or buckets. Our brains scan the immediate environment to find threats, … [Read more...]
Content: Serving Up the Same Thing Differently
By Lisa D. Jenkins Where I used to live, thereÂs a thing called Bite-Size. When I moved there, I assumed it was similar to finger steak I couldnÂt have been more wrong. Bite-Size is made with 2-inch … [Read more...]
Employee Rewards Programs: Work Smarter to Get Your Employees Working Harder
By Christopher Wallace As hard as it is to find good help these days, sometimes it’s even harder to keep it. Even with high unemployment rates, you are not guaranteed to hold on to valuable employees … [Read more...]
Extend Yourself
Grand Canyon Skywalk All of the good stuff happens in the little moments where you just say to yourself, Âheck with it, IÂm going for it. When you extend yourself beyond what you thought was … [Read more...]
How Amazon Became the “Default”
When I need to buy something, whether itÂs a set of sÂmores skewers or the latest bestseller, I click on over to Amazon.com first. ItÂs taken me a while to recognize this behavior, because I was … [Read more...]
How to Make Your Blog Stand Out in the Crowd
By Tracy Vides To err on the side of diplomacy has always been a safer bet than being blunt. Diplomacy is everywhere. Being nice is an all-pervasive disease. To be boring, just like diplomacy, works … [Read more...]
Invoice Factoring for New Business Needs
By Tina Hamilton If you are an entrepreneur in your start-up year, you are still learning the ropes. You may have tenacity, family support, passion, and past experience in the industry. However, you … [Read more...]
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