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How to Share the Vision and the Plan with a Business-Building Community

December 3, 2008 by Liz

Goals, Dreams, Visions, and Plans

Raising a barn is a spectacular goal. Getting a community to help makes it easier and harder. It’s important not to confuse goals with dreams.

A goal without a plan is just a wish.
Antoine de Saint-Exupery,
author of The Little Prince, said that.

Char Polanosky explains what that means.

To raise a barn or build a business with a community is a social collaboration. It competes with all of the other wonderful and pressing things in their lives. To capture their time and attention, we have to offer something that is smart, compelling, and easily fit into their lives — irresistible.

Share the Vision and the Plan

When the time comes to build, we’re not going to find a community who magically knows what to build and where to put their skills to work. A critical stage in social leadership is being ready for the community when they’re ready to help.

We have to be able to explain — what we’re building and what roles they might play.

Share the Vision

We gotta know the vision before we can share it. The vision has to be clear from the minute they arrive. We need to be able to articulate

  • what we’re building — what the parts are
    and how the parts fit together to make a whole.
  • how that whole will be useful and who will use it.
  • how that whole with make that real people’s lives
    better, faster, and more meaningful.
  • how you’ll reach the people who will use it.
  • how you know they will.

Seeing the vision gives a community a reason to do the work.

Share the Plan

We gotta have a plan before the work can start. The value of the work also needs to be shiningly apparent. We need to be able to communicate without hesitation a clear business plan that offers:

  • easily understood standards of quality
  • simple budget rules or a stated source of materials
  • a realistic schedule with an end date for their commitment
  • a clear description of job roles for volunteers

Knowing the plan offers security that the work will be time well spent.

The vision and the plan let the community see what we will be creating. The vision and the plan give us the confidence on which a community can plant their trust, energy, thought, and emotion. On the vision and the plan, we align our ideas and ideals — we agree on the work to be done.

Antoine de Saint-Exupery also said,
Your task is not to foresee the future, but to enable it.

Have you ever helped someone build a dream? What did you need before you invested?

–ME “Liz” Strauss
Want to build barn? Work with Liz!!
Image: NASA Image Exchange

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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, business-plan, LinkedIn, social media business, vision

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