Link Anchor Text: SEO and Relationships

Reach Out with Respect

When we code a link, anchor text is that part people click to get where the link goes. Well-written anchor text is one more way that people and spiders know why you made the link — the relevance between your post and where you are sending them. Link anchor text is another way to reach out with respect to bloggers who offer information we value.

Here’s an example of anchor text in link as code and as the reader sees.

This code:

<a href=“http://[URL goes here]”>Link Anchor Text</a >

would look like this to readers:

Link Anchor Text

Sometimes you’ll see the name of the blog or a post as anchor text. Sometimes you’ll words such as here or click here instead. The first is relevant and SEO friendly. It builds connections and relationships. The second does not. Who wants to be referred to as “click here”?

Relationships and SEO

Strong, descriptive anchor text is a sign that we know how spiders travel links and that we care about people read and write blogs.

Search engines pay attention to what you write in your anchor text. They notice all of the text around a link — key words and descriptions. Spiders use anchor text to determine relevance and authority as they follow links from post to post. Linking with keyword-rich anchor text forms strong links to posts both within your blog and with blogs you respect.

Think about relationships. Links connect blogs and connect the bloggers who write them. Great anchor text, descriptive of what the link is leading to, offers an opportunity to feature those relationships. Spiders read and match up relevant key words in the linking posts. Search engines highlight your anchor text when they index the reference. The blogger you link to sees your descriptive text as how you named his or her blog or blog post.

It only takes a few seconds — a few words inside a link . . . to make a difference in relevance and SEO, to let readers know where you suggest they go next, and to offer the blogger at the other end a few words of respect. That’s a great way to use links to reach out.

Go for the relationship at the same time that you’re following great SEO practices.

Anchor me.

–ME “Liz” Strauss
If you’d like Liz’s help with your business, click on the Work with Liz!! page in the sidebar.