By Terez Howard
Youâre probably staring at your computer, thinking what is this girl talking about? Of course, quality is more important than quantity.
I agree that a high quality post, one that is well-written, well-researched, extraordinarily helpful with a dash of entertainment, is more important than pumping out one garbage, cut and paste post after another. Every blogger strives to share tidbits of knowledge with her readers, so people make it to the last period of the last sentence in a post.
That said, I think thereâs something to be said about quantity. How often have you come across a superb blog post and youâre dying to read the latest and greatest post only to find the authorâs most recent work is from April? Sigh.
If you really like a bloggerâs work, you go to the About page and business website to find some reason why this excellent blog became defunct. Thatâs what I do, hoping there is some hidden link to another, updated blog.
Did you ever think the blogger does not consider her blog to be dead? Maybe sheâs thinking that she will return to it when she finds the time. Maybe sheâs procrastinating over her writing skills. Maybe she plans on hiring out, but hasnât found the best person for the job. Maybe she hasnât realized how much time has elapsed since her latest and greatest.
Quality posts versus quantity
Letâs take a look at these two points and see which one tips the scale. Please feel free to add to my small list.
If you focus on a high quality blog, you
- Stand out as an authority in your niche.
- Feel more focused as a writer, rather than meandering from pillar to post.
- Are likely to gain a dedicated following because readers expect valuable information.
When you stress quantity, you
- Will have a wealth of information on your blog quickly.
- Are likely to gain a dedicated following because readers can tune in often.
- Get some Google love.
Both have their strong points. But what do you want more?
Which ranks higher, quality or quantity?
My answer is that both should walk hand in hand. One cannot and should not function without the other. When I write, I bring quality to the table by being as resourceful as I can be. I donât do as much as others. My posts arenât flooded links, tables and video. (Iâm not saying these things are bad; they just arenât what I do⦠yet). My point is: I do my best.
As far as quantity goes, I have a set writing schedule that I can keep up with as a busy stay-at-home mom. Iâm not writing every single day. Thatâs impossible for my life. Once again, I do my best.
Quality and quantity have their places in a blog. You have to strike a balance that keeps you regularly writing high quality posts.
How do you strike that balance?
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Terez Howard operates TheWriteBloggers, a professional blogging service which builds clientsâ authority status and net visibility. She has written informative pieces for newspapers, online magazines and blogs, both big and small. She regularly blogs at Freelance Writing Mamas . You’ll find her on Twitter @thewriteblogger
Thanks, Terez!
–ME “Liz” Strauss
Work with Liz on your business!!
