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Reality Check from Kent Newsome

July 27, 2007 by Liz 12 Comments

Pass It On

Sometimes a sentence jumps out and grabs me by the ears. It’s always something easily forgotten so simply and elegantly said that I must pass it on.

Those who promote blogging for one thing or another always pretend that corporate non-tech America has or is about to embrace blogging, when the reality is that other than email, corporate non-tech America hasn’t even embraced the internet. —Kent Newsome

How many ways do we only see ourselves?

Thank you, Kent!

–ME ‘Liz” Strauss
Work with Liz!!

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Filed Under: Business Life, Customer Think Tagged With: bc, blogging, Customer Think, Internet, Kent-Newsome, Newsome.org

Comments

  1. Robert Hruzek says

    July 27, 2007 at 7:49 AM

    That crash-and-burn noise you just heard was my brain (anybody got a dustpan?) Sheesh! Just when I was thinkin’ “there’s hope for the future of business”, Kent whacks us over the head with this one… (and thanks, Kent!)

    OK, so what to do?

    1. Begin weeping and gnashing of teeth
    2. When facing worry fear and doubt, run in circles, scream and shout
    3. Think of it as a “call to action” and do what we can to bring who we can into the 21st century

    Me, I’ll take #3. Oh, and Liz, here’s some balm for your ears… 😀

    Reply
  2. ME Strauss says

    July 27, 2007 at 7:59 AM

    Robert,
    I put you in charge of the revolution. 🙂

    Reply
  3. Chris Brogan... says

    July 27, 2007 at 8:24 AM

    When I’m sitting at an airport waiting to board a plane, I look at the crowd around me and I wonder, “How many of these people have even HEARD of twitter, or blogging, or whatever?”

    In Atlanta yesterday, I heard the news reporter on TV say, “You’ve heard of MySpace, right?” and I thought, “is that all people have done? Heard of it?”

    Thanks for the reality.

    Reply
  4. ME Strauss says

    July 27, 2007 at 8:26 AM

    Hi Chris!
    Yep. We can’t lose sight of what the real world is doing. We live there too. 🙂

    Reply
  5. Steve Roesler says

    July 27, 2007 at 9:10 AM

    Yeah, it’s true, Liz.

    Was running a meeting for a 45-ish VP who I know is at least tech-savvy and can multi-task on gadgets like crazy.

    Suggested that she stop by the blog to get some information from a post.

    Response: “What’s a blog?” “What’s a post?”

    Reply
  6. Steve Olson says

    July 27, 2007 at 10:34 AM

    Liz,

    But it is only a matter of time, the upcoming generation is tech connected. It Gen X on up that are luddites.

    Blog audiences are generally young, and as time goes on they will grow. It is going to be hard to get some 50+ sales executive to pay attention to blogging. Why should he care?

    But there is good news. Certain demographic segments of young people are reading and writing like never before and are embracing internet publishing. The youth are the future so online publishing and content creation have a rosy future.

    Reply
  7. ME Strauss says

    July 27, 2007 at 2:32 PM

    Hi Steve R.!
    We are so involved in our blogs we really run the risk of blogging for ourselves, I like to point out what most folks mean when we say conversation.

    Reply
  8. ME Strauss says

    July 27, 2007 at 3:15 PM

    Hi Steve Olson!
    Until those those kids grou up, we need to be sure that we don’t over endow the folks who are our customers.

    Reply
  9. John Benage says

    July 27, 2007 at 5:26 PM

    Most interesting thread. Two notes:

    1) The largest group that I am familiar with in the world of blog are over 50.

    2) I have three tech savy daughters — two twenty somethings and a teen who have heard of blogs but never look at them. They claim that they are for “old folks”.

    Reply
  10. ME Strauss says

    July 28, 2007 at 2:13 AM

    Hi John,
    We need to bring your daughters into the conversation. So that they’ll know what we’re talking about and can form their own relaionships.

    Reply
  11. Trevor says

    July 28, 2007 at 2:18 AM

    Erk John – by that definition I must be one of the “old folks”. Funny – don’t feel old , even at 59 years young.

    I have had trouble communicating the concept of blogging to the family and the broader community. So when now asked what I do to fill in my days now that I’ve retired from teaching, I say that I write articles for the internet, that I’ve had over 1300 articles published in the last two years and that I get a pay increase every month. That gets their attention fast. I can then go on to explain a little more about this fascinating business. It’s like – educating the public, one person at a time.

    The business community – well that’s another story and Kent is not that far from the reality.

    Reply
  12. ME Strauss says

    July 28, 2007 at 5:29 AM

    Hi Trevor,
    Like you, I’m a web publisher. A blog is the “vehicle” or tool or use. The articles I’ve written have also grown in perceived and actual value every month they’ve been available online.

    I’m only as old as I feel. 🙂

    Reply

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