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Does Your Website Pass the Smell Test?

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office-625893_640When it comes to running a business in today’s digital age, the importance of one’s website can never be overlooked.

Keep in mind as a business owner that millions of consumers are using the Internet on a regular basis to not only browse goods and services, but also ultimately buy what they need. As a result, your business should be front and center when it comes to making sure your brand is getting as much exposure as possible online.

With that being the case, have you reviewed your website as of late?

If so, are you happy with what you see? If the answer is no, there are a number of things you can do to improve the look and feel of your site.

Most notably, your website should be one that functions seamlessly, one that provides great value to any consumer willing to check it out.

So, when it comes right down to it at the end of the day, does your website pass the smell test?

Website Must Continue to Grow

In order for your business to reach out to as many consumers as possible, it is imperative that you make your website a priority.

Among the things you should be doing to put the Internet to work for you:

  • Review functionality – First and foremost, make sure you have a functioning website that does more than just opens up and sits there for viewers to look at. The site needs to come alive, giving consumers a reason to come back again and again. If your site is ripe with broken links, pages that take way too long to download etc. you are setting you and your brand up for potential failure. If this means hiring someone to manage your site regularly, do it. Ultimately, you will discover it was one of the best investments you ever made;
  • Stellar content – Given you have to fill your website, what better thing to put on it than stellar content? Write for your audience (consumers) in mind, pointing out ways to make their lives better when they buy your products and/or use your services. The content needs to be fresh too, meaning don’t go several weeks in between posting articles. Also encourage your readers to respond to the content, as engaging them is one of the best things you can do.

Market Your Website Regularly

  • Marketing your website – You’ve likely heard the old adage about if a tree falls in the woods, does it make a sound? You could have the best website going, but what if practically no one knew about it? So that your website gets the brand promotion it needs and deserves, make sure your market it daily. Along with email blasts, social media, and press releases don’t miss out on mobile marketing. Today’s mobile marketing world is one where you really need to have your fingers on the pulse of what consumers want. Many of them are shopping for and ultimately buying items via their mobile devices, so make sure your website is up to such a task. That means have a website that fits comfortably on mobile devices without making it hard for consumers to see this image or read that sentence. Lastly, always make sure when you have any Ecommerce setup online that it runs smoothly. From when the consumer first gets on the site to the point he or she wants to go to checkout, avoid glitches. In many cases, consumers won’t come back if they see your site is one full of speed bumps.

With all the potential your website likely has, it would be bad business for you to not utilize it to its fullest extent.

Take some time to sit down and review your site, seeing what works and what very well may need your attention, fixing any issues as soon as possible.

When you do, you and your site are likely to come up smelling like a rose.

As a business owner, what website advice would you have for others running companies?

Photo credit: Pixabay

About the Author: Dave Thomas covers business topics on the web.

5 Things Home Business Owners Must Have

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Cup Coffee Newspaper Tablet Hands PhoneRunning a home business can be one of the most prosperous activities one chooses in life.

The idea of being independent of an employer, the ability to set one’s own schedule, avoiding long commutes to and from work, those are but a few of the different perks of working from home. With those perks do come some challenges, challenges that can get the best of an individual if they are not careful.

In order to make the home business a success, one must make sure they have all the proper tools and resources at their disposal.

So, if you’re running a business out of your home, how prepared are you for the daily tasks that come your way?

Speed Ahead with the Proper Tools and Resources

If your home business seems to be struggling, is it because you do not have all the tools and resources at your ready? In the event that’s the case, use the remaining weeks of 2016 as an opportunity to reorganize your business, allowing you to be ready to go for 2017.

Among the 5 items you should definitely have:

  1. Proper Internet – Can you imagine trying to run a home business with dial-up Internet service? Well, countless people did that for a number of years until technology made high-speed Internet for home an option. With that option in your home, you can not only work with clients at a much faster pace, but you can also order supplies, handle your accounting needs, research trends in the industry you work in and much more. If your current Internet service provider is leaving you falling asleep at the wheel (your computer), search for a provider where high-speed Internet and all it offers is a priority;
  2. Accounting software – Unlike a corporate job where you can count on your employer to pay you (typically ever two weeks or once a month), being your own boss also means running the accounting department. As a result, you must have top-notch accounting software at your disposal. This is crucial for not only invoicing clients but also for keeping tabs on your expenses (ordering supplies, doing year-end taxes etc.). Try out a number of different software products until you find the one that will best suit your needs;
  3. Headsets – Even if you don’t have kids or animals in the home, it can be rather easy to become distracted while running your business. Everything from the neighbors to nearby traffic (depending of course where you live) can get to you. Make sure you have the right headset to focus on your work, specifically when talking to clients. Not only will it keep you calmer, it allows you to be more professional when talking business with others on the phone or computer;
  4. Business cards – Although many businesses (including a number of home business owners) have gotten away from the traditional business card, don’t take the bait and make the same mistake. You’re best suited to buy business cards in bulk, thereby avoiding having to place orders over and over again. Use the cards at each and every opportunity you get, notably if attending trade shows, local fundraisers in the community etc. That little card could end up turning into one of your most beneficial resources when all is said and done;
  5. Mobile devices – Whether it is a simple cell phone or a mobile tablet, much of today’s business is done over the Internet. That being the case, make sure you are properly outfitted with the best mobile devices when away from home. No, you don’t want to spend what little vacation time you have working, but having the right mobile resources when away from home is important. If there is an “emergency” so to speak with a client, you can check on it from anywhere and hopefully resolve the problem. If you’re running an online store etc. for your home business, make sure it is optimized to meet consumer needs. Those needs are more and more consumers are shopping and ultimately buying goods and services on the run. If you can’t meet their needs, you can all but be guaranteed another home business owner will.

Even if your home business is proceeding along with no major red flags to see, take some time to review your tools and resources.

You might just find that one or more things are in fact lacking, items that could mean the difference between great business and so-so business.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web.

Putting the Internet to Work for You

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Error Alert Failure Icon Problem ConceptIn today’s Internet-driven world, it should not come as a major surprise that both businesses and consumers rely on it far more than most people might come to expect.

For instance, businesses use the worldwide web to promote their products and services on a daily basis. While companies still use what might be regarded as “old-fashioned” methods of brand promotions (newspapers, radio and TV ads, business cards etc.), the Internet has become the go-to source for countless businesses.

Flip that over and look at how consumers are using the Internet.

Millions of them turn to the web when they want to do some browsing and shopping, not to mention oftentimes ultimately buying goods and services online.

In the event you need the Internet as a business owner or as a consumer, turn it on and let it go to work for you today.

Consumers Plugged in to Internet

For countless consumers, it is nothing short of a no-brainier that they use the worldwide web to research myriad of items.

Whether that inquiry involves looking for real estate, a new vehicle, a license plate search, healthcare options, home improvements, the list is literally endless.

In doing a search, consumers want to be able to come to company websites that are full of information and low on fluff. Consumers also want websites that are easy to maneuver around, not filled with broken links, pages that load slowly and/or crash regularly, and provide contact information or a FAQ section that is easy to find and understand.

With that information in mind, how can your business best display its website offerings, increasing the odds that consumers will find your brand’s site to be one they trust and come back to time and time again?

Investing in Your Brand

For starters, review your website on a regular basis? Why is that?

First you want to make sure you have all the necessary information required to put your brand in the best possible spot available.

If your site looks like a junkyard, full of broken links and pages that simply have no rhyme or reason to them can you really expect consumers to want to visit them time and time again?

Secondly, what does your brand say about you as a business owner if your website is not up to par with your competition?

For one, it makes many consumers think that you have not invested a lot of time or money for that matter into it. Now, what if they get the same perception (rightly or wrongly) about how you would go about investing time in them too?

Remember that mention a moment ago about making it easy for consumers to contact you?

That should always be a top priority of putting together a first-rate website for your brand.

One of the areas where this can become a major stumbling block is if you also have an online store up and running.

Let’s say a customer is in the process of ordering something, and then the site crashes or freezes at that point. In many cases, customers will not give you a third or fourth try in an attempt to complete a sale. If it doesn’t work the first, perhaps the second time around, most will move on and find the product or service they need through one of your competitors. Now, imagine if you would have just sunk a little more time and effort into your website?

Lastly, do your best to promote your website as often as possible.

One of the ways to go about this is via social media, something far too many businesses simply do not take advantage of.

Be active on a variety of sites, notably those such as Facebook, Twitter, LinkedIn, Instagram, Snapchat, even posting some videos to YouTube.

When all is said and done, your social media activities can go a long way in swaying consumers one way or the other to consider doing business with you now and down the road.

Even though the Internet is not for everyone, it should definitely be a prime focus of your business, something that will ultimately translate into dollar signs.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers financial and business topics on the web.

Put Some Life Back in Protecting Your Identity

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Advanced Technology Innovation Development Evolution ConceptRunning a business in 2016 means many different things.

One of those is making sure both the identities of your business and your customers are safe from I.D. theft thieves.

If an identity theft thief is able to infiltrate your business, he or she could cause irrevocable damage to your company’s reputation. In the event that occurs, you could see your revenue stream come to an abrupt halt.

If your business has an exposed identity, you are flirting with danger, danger that can very easily snowball its way into angry customers and more.

With that in mind, are you putting some life back in protecting your identity?

Know the Danger Signs

In order to stop identity theft thieves from penetrating your business, there are a number of steps you must be taking.

Among them:

  1. Recognize the danger – For starters, don’t think identity theft can’t happen to your business. As it turns out, many businesses are prime targets for I.D. theft thieves, especially smaller ones. Those smaller companies typically do not have all the bells and whistles in place to prevent a notable identity theft attack. As a result, they become prime targets for criminals. To not be cognizant of the danger is like leaving your front doors unlocked when you go to bed in the evening. No, most people do not do that in this day and age, so don’t be the business owner who leaves his or her business exposed to I.D. theft;
  2. Put a plan in motion – One of the best means with which to fight back against identity theft is by having a protection plan in place. For example, working with an I.D. theft protection provider allows you to give your online activities (and others involving finances) as much protection as possible. The question oftentimes becomes, how do I know which protection plan to go with? Along with asking around, do some online scouting to see which services get the highest ratings from folks who know them best. Whether you look to LifeLock reviews or another such provider, be sure to see which service best meets the needs of your brand. Once you decide on a service provider, make sure to protect not only your computers and online activities, but also other related financial activities. For example, you want to make sure that any company credit cards are secure and safe at all times. For instance, if one of your employees is tasked with wining and dining a prospective client, he or she may use the company credit card to pay for the meal etc. If for some reason the employee would misplace the card or someone got ahold of the I.D. numbers on the card, they could easily run up a sizable bill before you even knew what hit. By having a protection plan in place, you can be alerted immediately as to any suspicious activity involving the card;
  3. Don’t overlook your employees – Finally, as much as you want to (and should) trust your employees, workers committing I.D. theft against their employers is certainly not out of the question. As a result, you should never take for granted that such an event could happen to you. Make it clear from the day each and every employee is hired that you trust them, but any breach in that trust will result in notable consequences. Such consequences could include suspensions without pay, termination of one’s job, perhaps even criminal charges being filed.

With all you have on the line, making sure your business does all it can do to minimize the I.D. theft threat is important.

Keep in mind that even just one successful identity breach can change your business and its financial safety forever.

Be the business owner who takes identity theft and its threat seriously, lessening the odds you will be the next victim.

Just as importantly, in the event your business does suffer such a breach, make sure you act immediately to limit the damage. Such actions will give you a better opportunity to stem the tide of lost trust with your customers.

If identity theft was not on your radar before, it certainly should be moving forward.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web.

What is Your SEO Strategy in 2016 and Beyond?

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Internet of Things, Business conceptTaking your brand to the next level requires myriad of time and effort, along with making the right decisions along the way.

With that being the case, where do you see your brand headed this year and down the road?

Many companies are saddled with a fixed budget on how much marketing and advertising they can do, therefore tying their hands at putting 100 percent behind their brands. Others, meantime, have the means to promote it, but go about it in the wrong manner.

One way you can get your brand’s face out there without bankrupting the company is by properly using search engine optimization (SEO) as part of a broader strategy involving content marketing and social networking.

First Step is Having a Strategy

In order to give your brand the attention it needs and deserves, having a comprehensive strategy to promote it should always be at the top of your marketing list.

Having a strategy of combining SEO, content marketing and social media allows you the best of all worlds, especially if your budget is on the tight side.

Start with the SEO component and go from there.

First, do you know the advantages of using SEO to give your brand a push?

Among the benefits:

  • Authority – When your brand stands out from others in the respective industry as an authority, you are more likely to ring-up sales. Consumers are more likely to buy from those they trust, so use SEO to set yourself up as knowledgeable and trustworthy in your niche;
  • Professionalism – Brands that have their act together will certainly better position themselves than those who look like a fish out of water. While money might be tight at times, spending some of it on bringing in a professional SEO consultant can be some of the best funds you will ever invest. He or she can make your brand look more professional in a number of ways, including what your content says about your business and industry in general, selecting the right keywords (especially long-tail keywords) inside your blog posts to better rank on search engines, and moving you forward on mobile SEO if you have not already incorporated it into your plans;
  • Ranking – With a sound SEO strategy, your brand rises to the top of search engine rankings. Being on page one of Google or other search engine rankings in your respective industry as opposed to pages three or four can make the difference between getting and not getting a sale. This is yet another reason why you need to be consulting on SEO strategy for your business;
  • Socializing – Part of your SEO strategy needs to incorporate social media. How your brand’s social profiles rank of course helps or hurts your ability to land new business. If your company’s Facebook, Twitter, Google+, Instagram and other such profiles are noteworthy; your brand will show up higher in search listings as they relate to brand names. This is yet another reason while social interaction (providing details about your products and/or services, answering consumer questions, solving consumer issues as they relate to your brand or industry etc.) is something that should be looked at as a necessity and not a choice.

Defining your SEO strategy in 2016 and beyond should be one of the most important decisions you do for your brand.

Are you ready to take the challenge?

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business and marketing topics on the web.

5 Ways to Kill Your Career on the Internet

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When you turned the calendar into 2013, did finding a new job rank among your top New Year’s resolutions?

As many individuals have discovered over the last few years, jobs are precious and few in this day and age. And in many cases, all it took was sending the wrong message out on the Internet to turn their life upside down.

Given that factor, here are five things you ultimately want to avoid doing while online at your present job:

1. The dreaded comment – It just takes one tweet or share to essentially put you on the Titanic, that is when it comes to staying afloat in your current job or one you are applying for. While a comment about your current boss or an ex coworker may seem innocent enough to you, it can spell doom for your career. Many companies in this day and age preach office culture, that is a culture where everyone pulls together, works as a team, and has each other’s backs. If you are seen as possibly being a loose cannon, someone who talks behind the backs of your boss or those you work with (especially via social media), the company may think otherwise about keeping or hiring you;

2. The ill-advised photo – Just about everyone likes to have fun, but that photo of you more than a little inebriated at the last office Christmas party, well it is not going to win you many points, especially once your boss or potential employer sees it all over Facebook. While your employer wants you to have fun outside the office (including office functions), they also expect you to keep some level of decorum. By splashing the photo on social media, you could lead some clients who know you to perhaps reconsider doing business with you moving forward;

3. The moment you forgot to turn off your office computer – Many employees find themselves busy at work, but sometimes they sneak in a little job hunting here and there. According to a 2012 CareerBuilder study of more than 1,000 Americans, nearly 75 percent of individuals define themselves as actively looking for a new gig or would be open to new possibilities. Meantime, close to 70 percent of employees claim searching for new jobs is part and parcel of their normal routine, with nearly one-fourth of them doing it at least once a week. In the event you are one of those types of individuals, do you ever leave an online job application and/or your online resume on your computer, go on a break or forget to turn your computer off at the end of the day, then realize such information was sitting there for anyone and everyone to see? You would be surprised how often it actually happens, so never leave yourself vulnerable to such an embarrassing and potentially job-killing moment;

4. Those you keep company with – Even though an employer can’t order you who to follow or befriend on social networking sites, it is not advised to be “hanging” with the wrong crowd. If you are following or befriending a number of questionable sites (i.e. gambling, porn, racist commentary or images), it certainly does not paint you in the best light as to rising up the career ladder at work. Yes, you are free to pick and choose who you want to chat with on social media sites, in online forums etc., but unless you lock your specific pages, they are there for all the world to see;

5. Those sites you should never visit – Finally, whether viewing it on your office computer or your mobile device, looking at certain non G-rated sites (pornographic to be exact) while on the job can be the kiss of death. Not only is such a move potentially going to land you in hot water with the boss, but it could even land you in a precarious legal position. In a day and age when political correctness has taken center stage, another employee could file a harassment suit against you and the employer, saying they were offended by what they saw you viewing online. If that happens, you give your boss a good reason to discipline or even terminate you, so avoid the risk altogether.

With all that you have riding on your career, avoid making a silly mistake that could leave more than just your computer crashing.

Photo credit: atlanticwire.com

About the Author: With 23 years’ writing experience, Dave Thomas covers a variety of career and small business topics, including how to remove personal information .