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Self Promotion: A Winning Answer Every Time — Why is That?

March 8, 2007 by Liz

Why You?

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In the comment box last month, for a post called 5 Reasons People Don’t Get Hired and the Only 3 Questions that Count Martin and I discussed questions we use when interviewing candidates for jobs. But let’s put this in context.

This is my favorite interview question. It requires a form of self-promotion.

If I had a candidate with a resume just like yours, what 3 things would you bring to the job that no one else would bring? No need to worry there’s no right answer.

In 15 years of asking that question, no candidate ever stammered. All of them took their time, gave it thought, and came back with a winning answer. No two answers were even remotely close.

No one got tied up in the confusion that usually hangs around self-promotion.

Why do you think that’s so?

How would you answer the question? What three things are you bringing that no one else would? What three things are uniquely you?

–ME “Liz” Strauss
(I’ll be gone late morning to the dentist. Don’t worry if I’m not hanging in the comments.)

Related
Shameless Self-Promotion: What Makes It Shameless?

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Filed Under: Personal Branding, SOB Business, Successful Blog Tagged With: bc, Interviews, Ive-been-thinking, jobs, self-promotion, three-things-we-bring

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