SOB Business Cafe 02-12-10

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Engaging Brand Blog
I remember Dad giving me a great piece of advice when I was trying to think of a way of redesigning our customer service offering…he said “Think and be lazy!”

“What, why be lazy?”

“Because customers want simplicity, they will pay a premium to people who make their life easier, simpler”

Jonathan Fields – Awake at the Wheel
No live tweeting, Facebooking or blogging – BE HERE NOW! You can tweet, email and Facebook your ass off during the breaks! And, no recording devices, cell phones or pagers. Cow bells…absolutely. We can never have enough cow bell!

Craving Balance
So these three anti-productivity productivity practices will bring your life into sharp, direct, clear focus and give you immediate spaciousness, completion and integrity.

Chris Brogan
In the drawing above, I list your blog as part of your content ecosystem. Here’s why I recommend you start thinking this way: because your blog is only one destination and it’s only reaching one channel of a much larger opportunity and demographic. The minute you see your blog as only “a” channel, that’s when you start thinking of other outreach opportunities.

Brian Solis for Mashable
There’s a saying in theater: A big part of acting is reacting. This is especially true when we consider how many individuals, brands, and organizations engage on the web today. Instead of seeking inspiration and direction from those around us however, we simply react to activity, which may or may not benefit us in the long run.

Top Rank Online Marketing Blog
And yet, there are just as many B2B organizations successfully conquering social media. While their stories might not be as well-known, we think these 5 B2B social media winners are doing a pretty doggone good job. Tell us if you agree.

Related ala carte selections include

The Broad Brush
sharing …

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Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss