SOB Business Cafe 02-26-10 - Successful Blog -

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Altitude
Today on Twitterâs #SMChat, DJ Waldow asked about professional uses for Twitter and what we got out of it.

In my first year as an independent consultant, I can attribute over $100K in revenue for my business directly to Twitter. How?

How I Made $100K With Twitter

Small Biz Survival
Suzy and Tracie make bread in a little strip mall in Mishawaka, Indiana. They have a franchise with Great Harvest Bread Company. They give you free slices to sample. (Apple Scrapple is very good.) They are like lots of bread stores in lots of towns.

Their store/bakery is only a couple miles from our daughter’s college, but I never would have noticed it. It’s one of many stores in that mall, and there are many strip malls along Grape Road.

So how did Suzy sell me a muffin and a coffee mug?

How Suzy sold me a muffin with 6 lessons

Servant of Chaos
CMO.com released a handy chart with snapshot social media information designed as a quick heads up for chief marketing officers. Itâs not a panacea and it doesnât cover all the places, spaces and platforms â but itâs a great start.

The Social Landscape for Marketers

Social Media Marketing Institute
You can bet I understand the importance of numbers. They are crucial to every business.

BUTâ¦..(you knew this was coming)â¦ everything you do in your life doesnât have to have a concrete measurement. Todd Carpenter said, âif you coach a softball gameâ, do you measure the ROI of getting new clients?â Now, that is just silly. Of course not.

Sometimes the ROI is just in the People

Lip Sticking
I’ve decided to step out and say what few people are willing to say: women business owners need to approach social media differently than male business owners.