SOB Business Cafe 04-02-10

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

CNN
This is what inspired Google’s April Fools Event.

Time to Be Frank
I am not writing this post to blast the company involved, in fact I would like to congratulate them. I think we would have all loved to see the mistake not happen in the first place, but it did. Mistakes do happen. The reason I want to congratulate them is too many people are afraid to simply apologize.

V3 Integrated Marketing
I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to write, just to make sure we’re on the same page on a few things.

Michelle Lamar
Cottonelle’s “HOW DOES AMERICA ROLL?” campaign is brilliant. The Cottonelle campaign brings the product to the forefront in a self-deprecating way that is very engaging to consumers. That is no small feat considering the product is Toilet Paper—not exactly a sexy subject for most of us.

Attraction Marketing
The “Social” in Social Media is what makes this new media so attractive. It’s what draws people to you and makes them want to connect and interact with you. Recently it seems that with everyone (including the most recent explosion…businesses) jumping on the bandwagon, there is some sort of confusion.

ReveNews
Burger King, which is building a reputation at being very good at creating marketing campaigns that go viral, is now looking to make something out of nothing.

In a savvy new ad campaign released this week, Burger King has teamed up with Digg. Whenever a search result comes up empty on Digg, up comes a Burger King ad promoting the restaurant’s $1 double cheeseburgers.

Related ala carte selections include

@cr8tivejen
suggested this …

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss
Work with Liz on your business!!