Social Media: Don’t Look for a Unique Message

Conversation Leads to Relationship

Last December I had the lovely experience of hearing both Shel Israel and Erik Qualman speak at the Social Media Club Chicago event.

Shel co-wrote the book on social media, before it was called social media Naked Conversations. He also wrote the book that defines Twitter — Twitterville. His stories share the real time, real life experience of living on the social web as a brand and a human.

Erik wrote Socialnomics. He details how the social web has changed the way we live and do business. This presentation is one he uses when he speaks.

After the SOBCon2010 webinar this morning, I thought of how we’re all saying the same things in our own ways. It’s how we translate the tools into real, thriving relationships that move us all forward.

Look for the customers who understand the way YOU explain it and relate to them.

–ME “Liz” Strauss
Work with Liz on your business!!