Successful Blog

What Do Liz and Mike Have in Common?

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Bloggers Face Off

This weekend Mike Sansone and I received an email from Daniel at Daily Blog Tips. It read

I took the liberty to write to both of you at the same time because I know that you are friends. I want to ask you if you would be willing to
participate on the project I am running called “Bloggers Face-Off”. It
should take 5 minutes to answer to the questions (only numbers or short
answers required), after that I will present both of your answers side by
side.

What a fun idea to see what we have in common! Click the image below to see how we independently answered the questions.

Liz and Mike

Thanks Daniel for making us a part of your project.

–ME “Liz” Strauss

Change the World: Be Nice!

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Reacquaint Yourself with Nice

Change the World!

Nice.

Let that word sit on your tongue. Think on it. Feel it. Go on have a nice feeling.

Niiiiice.

Remember when it meant something to say that things were nice?

Nice is a smile that shines from the eyes. It’s a cool, clear spring breeze. It’s nice holding hands, skipping along the beach, or walking with no particular place to go.

Nice is a day with a book, while waiting for a friend to arrive for an afternoon of wine and great conversation together. It’s the easy give and take between friends. It’s the soft silence, the knowing glance between friends who don’t need to talk.

Nice is the feeling that whatever we face when the sunrises, we know that we’ll be coming home at sundown.

Sometimes we forget to stop to see the nice everywhere. Say something nice. Do something nice. Do even more than that.

Make things a little better by being part of what’s nice in the world.

We can change the world — just like that.
–ME “Liz” Strauss

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If you’re ready to change the world, send me your thoughts in a guest post. Feel free to take the gorgeous Change the World image up there that Sandy designed back to your blog. Or help yourself to this one.

Change the World!.

Email me about what you’re doing or what we might do. Let’s change the world one bit at a time together. Together it can’t take forever.

SOBCon 07 News: Dr. Robert Wolcott Is Attending!

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In the Audience

Dr. Rob Wolcott, Ph.D

We lift the ideas out of the comment box and give them voices to speak, hands to shake and faces to put with names

The best thinkers will be adding to the conversation as we discuss as SOBCon 07 ways to bring readers and customers into the interactive experience that is our blogs. To that end we have focused not only on the presenters, but also on building an audience of attendees who can take the conversation to a new level of innovation. We’re pleased to announce that

Dr. Rob Wolcott, PhD, the Director of the Innovation Initiative for the Kellogg School of Business is jazzed about blogging. Rob will be attending SOBCon 07 with another member of his team from the Clareo Partners. His firm has also extended an invitation to all professors, corporations, and students at the school.

Some of the most resonant names of the blogosphere will enrich this unique event. The magnitude of the event goes beyond that of a traditional bloggers conference through that will have in the public representatives of the Kellogg School of Business of the Northwestern University and other prominent business figures. –A. Garber Clareo Parners

The audience of attendees is a critical part of SOBCon 07 conference.

Relationships are everyone’s business and every business is relationships.

Are you going to be there?

–ME “Liz” Strauss

Related
Andy Sernovitz Is Speaking at SOBCon! Pass It On!

WOMM: If You Hate Self Promotion, Get People to Talk about You!

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Get People Talking

Business Rules Logo

Remember in Jr. High, the worst that could happen was to know that people were talking about you. Even if what you heard might be good, you couldn’t be sure. It was creepy.

Life is different now. Talk is how people share the news about interesting, fascinating, dangerous, marvelous, outrageous, remarkable, unique, and outstanding events, people, businesses — anything that isn’t BORING OR INVISIBLE.

If folks AREN’T TALKING about you and me, we virtually DON’T EXIST.

Don’t exist as in we are invisible. How does a business thrive if no one knows it’s there?

Some folks seem to have a knack for getting folks to talk about them. I’d name, but that would be redundant. The fact that they’re good at it means you already know who they are.

So what do they do that gets them talked about? Andy Sernovitz says they do four things. In his book, Word of Mouth Marketing: How Smart Companies Get People Talking, Andy names four rules to follow if you want t6 be talked about.

  1. Be interesting. No one talks about boring. Give people a reason — an unexpected detail, a moment of something, a visual surprise, a unique feeling. People tell othere people about interesting things.
  2. Make people happy. Inspire your readers. Get them jazzed or move them to action. Energize them with positivity. Tim Sanders wrote a whole book in the Likeability Factor. Put it to work for you. We love to talk about people we like.
  3. Earn respect and trust. Know your truth and live your values. Keep your promises and make people proud to say they know you. Who doesn’t like to talk about their friends and family?
  4. Make it easy. Have a simple message and help folks share it. Put your message everywhere people look. Keep it in motion. Say it yourself whenever you talk.

Makes total sense doesn’t it? Four ways to spread the word gets people talking about you, me and our ideas.

Thanks Andy. Tomrrow, we’ll check out what folks talk about.

–ME “Liz” Strauss
Check out the SOBCon 07 blog

Related
Andy Sernovitz Is Speaking at SOBCon! Pass It On!

Andy Sernovitz Is Speaking at SOBCon! Pass It On!

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One More Reason to Head to SOBCon 07!

Great news!

Andy Sernovitz has signed on to speak at SOBCon 07!
He’ll be giving the luncheon keynote address! Andy will be sharing his insights, his experience, and his fine sense of humor, as well as

Andy Sernovitz
  • 3 Reasons People Talk About You
  • 4 Rules of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Great Word of Mouth Marketing gets folks’ attention.

He Knows What He’s Talking About

Andy is the cofounder and the past CEO of the Word of Mouth Marketing Association. He has pioneered with the geniuses of marketing innovation to build a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership using blogs, buzz, and word of mouth marketing.

Andy taught at the Wharton School of Business. He has started half a dozen companies. His consulting company, GasPedal, advises TiVo, Ralph Lauren, Sprint, and Kimberly-Clark, among others.

Word of Mouth Marketing Book

Andy also wrote THE book Word of Mouth Marketing: How Smart Companies Get People Talking. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

I can’t wait. I’ve got his book. I’ve talked to him. He’s incredible.

The word of mouth marketing master.

–ME “Liz” Strauss

Register now! The hotel is selling out!

SOBCon Adds Andy Sernovitz to Speaker Roster

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Here at SOBCon ’07 we are thrilled to announce that Andy Sernovitz has agreed to join our schedule.Andy Sernovitz He’ll be giving the luncheon keynote address!

Andy will be sharing his insights, his experience, and his fine sense of humor, as well as

  • 3 Reasons People Talk About You
  • 4 Rules of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Great Word of Mouth Marketing gets attention.

Andy is considered a guru of Word of Mouth Marketing and was one on the founders and past CEO of the Word of Mouth Marketing Association. WOMMA is the official trade association for the word of mouth marketing industry, which is building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership.

He is a graduate of the Wharton School of Business with a degree in marketing and has himself taught at the school.

Andy is the CEO and founder of GasPedal a marketing and consulting company which helps businesses understand the specific steps needed to take to make their interactive marketing more profitable.

Andy has testified before Congress three times.

He’s been interviewed by Inc. Magazine and Fast Company. Andy’s also published numerous articles such as this one where he explains how businesses can earn a good reputation with bloggers.
Word of Mouth Marketing Book
Andy is also the author or Word of Mouth Marketing: How Smart Companies Get People Talking with a forward by Seth Godin and an afterword by Guy Kawasaki.

Andy understands the value of blogging from a business and marketing perspective, to say the least. In keeping with the SOBCon theme he will be sharing with us how word of mouth marketing intersects the blogging world and how bloggers can tap into it most effectively to take your blog to the next level.