My husband and I recently finished an epic binge of Breaking Bad (yes, I miss Jessy already). Next we’ve queued up House of Cards’ most recent season for the next binge marathon.
Now that quality shows are available in an instant, on any screen you choose, we can soak in three or four years worth of episodes over a few weeks.
No more waiting for the cliff-hanger resolution, no more slow reveal of the “will they or won’t they.”
When you binge, you are marinating in the characters, settings, and stories in a very intense way, and it increases your sense of closeness to the characters and the show.
Wouldn’t it be cool if your blog was like that? Maybe your bounce rate would be 10% instead of 75%.
Here are some ideas that will make your blog worth bingeing
Make it easy to binge
Give your readers easy cues for entering and browsing your site, like “start here if you’re new” pages, or boxes that highlight your most popular posts.
Put it all out there at once
Think about creating a blog series, and tease it in advance. Release the whole series at one time instead of one post per week. I know that I’m like a kid on Christmas Eve the night before a new season of Orange is the New Black arrives on Netflix.
Open a new window for links
This is a simple but often-overlooked technique. When someone clicks a link or image on your site, make it pop open a new tab or window. You don’t want people to be leaving your site and letting the screen door shut behind them. You want them to briefly check out the additional information and then resume the binge.
Include a call to action at end of content
What do you want your reader to do? Why does your blog exist? Make sure that you are telling them often. Give them a homework assignment, put a link to your latest book, or ask for comments/shares, but don’t just leave them hanging.
Promote, promote, promote
The House of Cards ads and promos were ubiquitous before the last season appeared. Teaser videos, interviews, and traditional ads were part of the PR blitz. When is the last time you thought about the way your promote your blog? Could you do an interview with a fellow blogger in your industry? Try a Facebook ad?
Surprise & delight to encourage word of mouth/sharing
Remember that time the major character was tossed in front of a speeding Metro train? You don’t have to go to that extreme, but your blog should include moments of surprise that make readers want to talk about it.
Make it easy to share
I can’t count the number of times I find a great blog, get very enthusiastic about a particular post, and can’t find the social sharing buttons (or even a subscribe button, sometimes). Once you’ve got me excited, don’t leave me hanging. Show me the buttons! (Apologies to Jerry Maguire.)
Tap into emotions
Emotion is the most direct way into someone’s world. Your blog should share (judiciously) personal tidbits that give your readers insight and attachment to your point of view. When Frank Underwood speaks directly to the camera, breaking the “fourth wall,” it brings us directly into the show.
Now I’ve confessed to some of the shows I’m bingeing. What is in your queue right now? Share your binge-worthiest shows and/or blogs with the rest of us!
If you have tips about how to make your blog worth bingeing, please share those too.
