This beautiful 30-second ad commissioned by IKEA, produced by the Hamburg agency Grabarz & Partner shows beauty doesn’t have to be expensive. At a time when many brands are focusing on volume and discounts, IKEA has deliberately used a calm 30-second advert to showcase the power of the brand.
A great message for these times — a tribute to the humble tea light..
Click the video to play.
Tealights are a small item staple to IKEA’s offer in line with their philosophy that elegance and beauty don’t have to be expensive, boring, or pretentious.
âYou donât need a great deal of money to make your world more beautiful, just a bit of IKEA â thatâs the IKEA philosophy in a nutshell,â explains Claudia Willvonseder, IKEAâs Marketing Manager. âThe tea light is one of several IKEA icons, and is a small-scale reminder of everything that IKEA does in a larger context,â she adds.
For more discussion about this ad read Coloribus
I find this ad worth watching again and obviously worth passing on.
What is a small scale reminder of everything that is your brand?
–ME “Liz” Strauss
Work with Liz on your business!!