A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their online book promotion and social media marketing. As part of my job I read a lot of books (I enjoy reading anyway!).

This week I will be highlighting two business books; ‘Pink and Grow Rich’ by Deepika Bajaj and ‘Putting the Public back in Public Relations’ by by Brian Solis and Deirdre Breakenridge.

The books I cover in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Pink and Grow Rich’

by Deepika Bajaj

Here is Deepika’s promise:

Deepika, with this e-book can make one promise that if you had one reason for NOT living your DREAM – you will find that with the UNREASONABLE Rule Book – 11 UNREASONABLE RULES of success that will help you OWN your dreams. You will know how to live your life, use your own mind, go toward your dreams that you want to make REAL and SOLID.

Wonder if this ebook is for you?
* Are you looking to unleash your leadership potential?
* Have you been giving yourself perfectly valid reasons for why you cannot be the person you always wanted to be?
* Are you wondering what does it take to grow as a leader?

If your answer to ANY of the questions above is “Yes“, then Then this book is for you.

Think about it, for all the possibilities that exist in the world, if you give yourself one reason for why you cannot take responsibility to be that person – it makes you REASONABLE.

About Deepika*:

Deepika Bajaj is an entrepreneur, author and speaker based in Silicon Valley.  

Deepika Bajaj is the founder and president of Invincibelle, a company empowering diverse, multi generational workforce and women to thrive in a multicultural world. Prior to starting her company, Deepika has more than eight years of experience in telecommunications consulting nand corporate marketing.
Bajaj is also co-founder of ActiveGarage, a company that is recently launched 99tribes.com which is a premier site to increase your Twitter tribe and discover people who share similar concerns.

She has served on the board of various professional organizations including the National Society of Hispanic MBAs and Women in Intel.

Deepika is working on her second book which (yet to be named) speaks to her experiences of being a global citizen and what is shaping the new voice of diversity. She is the author of the book “DiversityTweet: Embracing Diversity in the world.” This new ebook “PINK and Grow RICH” speaks of 11 UNREASONABLE RULES for success for women leaders who live and work in a multicultural world.  She speaks and consults on diversity, blogs at www.deepikabajaj.com and writes a column on social media for ActiveGarage. She is the winner of 2010 IWE Entrepreneurship Achievement Award. You can follow her on http://twitter.com/invincibelle.

You can purchase a copy of ‘Pink and Grow Rich’ online from the author site, Active Garage. *I did receive a digital copy of this book from the author to help in the promotion of the book.

Next, I would like to introduce you to a book on my reading list – ‘Putting the Public Back in Public Relations’.

‘Putting the Public Back in Public Relations’

by Brian Solis and Deirdre Breakenridge

“Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.”
Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing

“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.”
Tony Hsieh, CEO, Zappos.com

About the Book*

Breakthrough Web PR 2.0 Strategies and Tactics That Work
Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.

Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.

Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for whom and what you represent.

What’s wrong with PR—and how to fix it
Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness

Social Media PR—a complete primer
Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands

Why it’s about sociology and anthropology—not technology
Master the art of listening and leverage today’s powerful, emerging micromedia

Real PR metrics for the Web 2.0 world
Measure the results that really matter–and demonstrate your value as never before

About Brian*:
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.

Books:

Brian Solis along with co-author Deirdre Breakenridge released “Putting the Public back in Public Relations” in 2009. Published by Financial Times Press, the book has become a best seller and is highly regarded a must read by anyone in marketing, communications, and also journalism.

In concert with Geoff Livingston, Solis released “Now is Gone” in 2007, an early, award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New Business, Customer Service, and Influencer Engagement.

His forewords are also featured in PR 2.0 by Deirdre Breakenridge, published by FT Press and MySpace Marketing by Sean Percival, published by Que, and Twittfaced: Your Tookit for Understanding and Maximizing Social Media by Jacob Morgan.

About Deirdre*:
Deirdre Breakenridge is President and Executive Director of Communications at PFS Marketwyse, a marketing ommunications agency in New Jersey. A veteran in the PR industry, Deirdre leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic PR campaigns. She counsels senior level executives at companies including ASCO, Hersheys, JVC, KRAFT, and Michael C. Fina.

Deirdre is an adjunct professor at Fairleigh Dickinson University in
Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. She is the author of four Financial Times/Prentice Hall business books: Putting the Public Back in Public Relations, PR 2.0 New Media, New Tools, New Audiences, The New PR Toolkit and Cyberbranding: Brand Building in the Digital Economy.

Deirdre has spoken publicly on the topics of PR, social media communications, digital marketing, and brand building for the Public Relations Society of America (PRSA), Public Relations Institute of Australia (PRIA), The National Association of Broadcasters (NAB), Strategic ResearchInstitute (SRI), Women’s Presidents Organization (WPO), Tier1Research, and at a number of colleges and universities. Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club.

Deirdre’s blog is PR 2.0 Strategies at www.deirdrebreakenridge.com.

You can purchase a copy of ‘Putting the Public Back in Public Relations’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.