by Guest Writer Suzie Cheel
In any business there is an advantage to be gained in every now and again stepping away from the details of what we are doing and all our tasks, however essential and urgent, so that we can look at our challenges and the business itself from a more “elevated” perspective – a bird’s eye view.
Not an original thought, but how many of us do it? And if we do it, do we do so often enough?
The thoughts and the questions were prompted by seeing a new structure – a kind of observation platform made of scaffolding materials and a sheet of corrugated roofing – at our local beach, Rainbow Bay.
Every year about this time we have the week-long spectacle of the Quiksilver and Roxy Pro surfing championships at Rainbow Bay , or as surfers probably think of it, the famous Snapper Rocks break. The whole end of the beach, in the area surrounding the Rainbow Bay Surf Lifesaving club building, becomes a kind of instant tent city, with temporary shops, cafe, exhibition space, media center, and what appears to be a large chillout area for competitors. The event brings champion surfers, men and women, from around the world, and pumps large sums of money into the local hospitality industry.
We love it!
It also brings hordes of photographers, who set their tripods or other camera props up on the beach or on the rocks, to capture the performances of the competitors.
The observation tower at the other end of the beach is a new development this year. We spoke the other day to the guy in it, who was set up with still and video cameras, in a position commanding a totally uninterrupted view of the whole beach and looking straight down to the area where the surfers are doing their stuff over the coming days.
There is no question that he will have a better overall picture of what is happening than will his colleagues/competitors on the beach. Some of their photos and videos might be more striking than his, but he will be able to take pictures that they can’t take from the level of the beach or the rocks.
He has a bird’s eye view.
Have you been able to get a better picture of your business by stepping back and getting a bird’s eye view?
Any tips you would like to share, about how to do that most effectively?
Suzie Cheel and Des Walsh