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Frosted Mini-Wheats Design that Hooks Readers

July 8, 2006 by Liz

Quality of Life

Customer Think Logo

I see the picture on a telephone book. That’s not me there. That’s not anyone I know. That’s stock photography. I can spot it from a mile away. It looks like a wallet photo. It looks like the picture that comes inside a picture frame that I bought at the office supply store — flat and cheery with no humanity behind it.

The same is true of some blogs and websites. They look expensive, but they have no heart. They don’t call to me in any way. Stuff is there, but the music for my eyes is missing. My finger clicks before I think.

Take a moment to stare at a blank wall. Then look at your blog as a stranger might. Is there something that pulls you in, a promise, a wink, a hint of relaxation or surprise? If you don’t see an emotional hook there, perhaps your blog need a makeover to get some “Frosted Mini-Wheats” design. [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog-promotion, brand-You-and-Me, Customer Think, customer-relationships, Frosted-Mini-Wheats-Design, personal-branding

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