Failing Faster Isn’t Enough.

Three tasks on a desk. Three people are asked how to do them. One says jump in and get started “Just decide.” The second, more thoughtfully offers, “Wait. Let’s study them first.” A third person walks in to say, “Why are you wasting your time on revamping our flagship product? Use those resources to take down our competitor’s newest entry.”

Which of the three has the right approach? Put them together, and they all do.

It’s true, if we don’t act, we won’t move forward. If we don’t risk failure, we’ll not learn or innovate. Planning and packing and moving on that trail used to be the explorers’ way. Being an innovative explorer is no longer enough. That philosophy has a major part missing.

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Finding that Ellusive Niche

Everyone talks about finding their niche, but I haven’t heard much about how to do it. How do you do a niche that fits? Finding a niche is Critical Skill 6 in what I call The 10 Skills Most Critical to Your Future. Once you can find hidden assumptions, you’re on your way to finding hidden niches.

Finding a niche that fits you and the market takes involvement, patience, and self-awareness — you need to know all points of view to get the perfect fit, and nothing less will do.

That best-fit niche is a tiny space where you’ll live, work, and relate to people. You’re going to have to like it there, but so are folks who don’t even know you. How do you find the niche that works for you and attracts an audience? [Read more…]