WAYS TO LOSE READERS

Going Shopping

I’m walking down the sidewalk on a sunny day. I have a little time to look in the shop windows. I look in one and see something interesting. I go in, only to realize that the shop is not what I thought.

I immediately turn to leave by the same door I entered. Hah! Here’s the catch. The door is latched. It only opens in. I’m literally stuck in this shop.

I bet you’ve had this happen to you — not in a brick and mortar store — on the Internet. [Read more…]