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Start in the Middle on Your Report, Blog Post or Presentation

March 26, 2012 by Liz Leave a Comment

Put a Sock in It, Julie!

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Who hasn’t heard Julie Andrews sing it?

Let’s start at the very beginning, a very good place to start.
When you read you begin with ABC, When you sing you begin with do-re-me.

–the character, Maria, sung by Julie Andrews in
The Sound of Music by Rodgers and Hammerstein

Put a sock in it, Julie.

Starting in the beginning might work well when you know the story, but when you’re first forming your ideas it can really screw you up. By the time you figure out that clever beginning you might forget the what the story was going to be about. After all, when planning a special occasion, it’s not usually the best idea to start with what you’ll say on the invitation … we have to know what the gathering will be about.

Turn off, Julie Andrews and the tape recordings in your head that tell you what you’re supposed to do. They just get in the way. Unique problems require unique solutions.

Beginnings Have a Part to Play in Setting Up Your Conversation

Who cares about how the fire began if you need to get out of the building NOW? Get the facts and worry about how it started later.

When you’re creating something new, problem solving, or envisioning what could be, information is nebulous and coming from many directions. The challenge is to order it and give form–not to find the beginning. Here are some tips on how to get your idea going before the blank screen and the beginning knock you down.

  1. Write your idea as a compelling question you want to answer. Then write the answer as – bullet points.
  2. Describe an action that you’re looking to make happen.
  3. Write the list of important points that you want to share.
  4. Outline the steps of the how-to.
  5. Lay out the key point of the product review.

If you do one of those first, you’ll know what it is that you want to say.

Then, you can consider one of two things key to context:

  1. Connecting to prior knowledge: What will most of your audience already know about what you’re going to tell them? How can you connect that to what you’re adding to the conversation? That connection is the place to start.
  2. Building background: It might be a fair assessment that most of your audience won’t have experience with what you’re about to tell them. What information or analogy will give them a setting in which to place your conversation? Make that setting the beginning.

Now the beginning is an integral part to play in setting up your most important statements.

Do you ever start in the middle when you’re preparing a report, a blog post, or a presentation?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog, Writing Tagged With: bc, ideation, LinkedIn, organization, presentations, Writing

Watering Ideas at the Reflecting Pool

January 26, 2010 by Guest Author 15 Comments

A Guest Post by
Pamir Kiciman

cooltext443809674_ideation

Browser tabs are great. Emails, tweets and feeds update so you can switch tabs and see what it is. But what happens when you switch in the middle of a juicy post, mindmap or other creative jaunt? You break continuity at the mercy of an insatiable beast. And breaking continuity can spell disaster for your output.

Ideas are ephemeral. The act of putting them down is a way of preserving them. The mind already computes at high speed and distraction is just too easy. I often wish I didn’t know about ALT-TAB (I’m a PC) which easily switches this in-progress Google doc to that third-party app which just dinged!

After all, it’s the real-time web and it HAS to be important.

What was I saying?

Ideas and the Mind

Fortunately the mind can be harnessed. In fact its real power becomes available only when it is. Why? Because the mind is layered and each layer has its own fluctuation. To get to the layer where ideas are generated, surface fluctuations have to be stilled.

Say you’re a diver and your favorite body of water is very turbulent one day, so you don’t go in. On another day conditions are perfect and you dive. When you do, you find treasures that couldn’t be seen from the surface.

The mind’s fluctuations are called brainwaves. There are four basic brainwaves: beta, alpha, theta and delta, each with its specific cycles per second. Brain states are a combination of these with one or two emphasized depending on the state.

Delta is sleep, but also the deep unconscious (darkest ocean depths). Theta is serene, meditative awareness (depths sunlight penetrates). Alpha is relaxation and comfort (floating atop gentle currents). And beta is conscious functioning in the world (driving to the ocean).

Some ocean creatures that live where sunlight doesn’t reach have bioluminescence which is a wonder to see. The unconscious (delta) may be dark but it stores treasures. In theta we access some of that, and all our creativity. Alpha relates to fantasy and visualization. Beta is logical thinking, problem solving and external attention.

Trouble with beta is that too much of it leads to a churning of unfocused thoughts. And without alpha there isn’t creative recall, for alpha is the bridge from reflection to output.

Single-tasking is actually a form of reflection. The reflective mind is concentrated and unified, making use of logical processes and intuitive ones. To produce anything, everything has to move in the single direction of that thing. Multitasking is like being a jack of all trades, but master of none.

Flowing with Ideas

An idea won’t reach fruition unless you engage the “reflecting pool.” You may not even craft the idea at all. For example, “attentional-blink” happens when two pieces of information are given in rapid succession and the brain doesn’t process the second one because it’s still thinking of the first. You have to flow with an idea and follow it.

The reflective mind is a flow state, which can also erect a dam so an idea can concretize. Often reflection takes place best at times other than the moment of creation. In fact, it’s way of life, an orientation. Your accumulated reflections establish a resource from which you draw at the time of production. There’s in-the-moment reflection too, but without a cultivated well this dries up fast.

Inner and outer stillness engenders reflection, and dipping daily into an alpha-theta state solidifies it. Really good ideas are submerged. The inmost layers of the mind will gladly let them surface but you have to be present. If you’re gasping for oxygen in the infostream, you can’t be present.

There are some apps below to ‘force’ reflection and one-pointedness, but in the end this is an internal discipline that must be developed. Interiorizing the mind is where ideas are watered. Here are some ways to do so:

  • Look into the distance
  • Look at nature or a cityscape
  • Watch the sky or sunrise/sunset
  • Watch and/or listen to water
  • Look at inspirational images
  • Turn on a fountain
  • Use a rain stick back and forth
  • Play a drum with a steady beat
  • Read wisdom literature
  • Learn breathing and relaxation techniques
  • Learn meditation

I’ll be monitoring this space so please use comments to give your input and ask questions so we can dive deeper together.

Useful apps:

  • Writer
  • Doodim
  • Dropcloth
  • Rescue Time
  • Mind42

—-
Pamir Kiciman, BA, RM, CHt is a Classical/Original Usui Reiki Teacher, Meditation Coach, Healer. He writes at the Reiki Help Blog. You can find him on Twitter as @gassho.

Thanks, Pamir! I’m going to take my time exploring those tools!

–ME “Liz” Strauss
Work with Liz on your business!!

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Filed Under: Motivation, Successful Blog, Writing Tagged With: bc, ideation, LinkedIn, reflection, Writing

Can Corporate Jets Help Aircraft Carriers Adapt to the Social Web?

January 5, 2010 by Liz 4 Comments

It’s a Metaphor and a Challenge

cooltext443809674_ideation

When I worked for a small publisher turning itself around, we were well aware of the disadvantage our size in terms of visibility, offer, and reach. Still we felt we were on the winning side, because we had advantages the corporate publishers had lost just because they had gotten big.

A friend of mine used to say, “It takes a long time to turn an aircraft carrier. Corporate publishers have the same problem. We’re like a Seafox, small but quick.”

It looks the same for small business and corporations on the social web.

  • Corporations have more structure. Think of the set relational culture and history of huge corporations. Think organizational structure and traditions.
  • Corporations have more to lose. Think stakeholders, stockholders, and financial histories. Think protecting reputation and market share that is huge.

Small business can focus, move, and respond quickly. A change of thinking and a few new people can change the culture in a few breaths. Communication is faster, so education is too. Could that be why smaller business is adapting more quickly to the social web?

But then, I keep thinking, “Aircraft carriers also transport jets.”

aircraft_carrier


Here’s the challenge:
Put your imagination to the test …

What sort of “corporate jet” can help corporations adapt to the social web?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, ideation, lateral thinking, LinkedIn

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