I’ve Been Thinking about . . .

. . . about a conversation in college.

“Susie B., ” I said. “I envy you.”

“Oh, really? Why?”

“You’re the kind of person who knows exactly where you’re going. You move through the alphabet from A to B to C and so on. Me? I have to go from A all the way to Z and then I land on B just like you. Then I’m off again to Z before I can find my way back to C again.”

. . . about the interview question.

“Where do you see yourself in five years?”

The right answer is NOT “It depends.”

. . . about a recent comment from a friend.

“I’ve never seen you do anything in a straight line. You’ll always be such fun to watch.”

On good days, I think of it as creative, flexible, and original. On not so good ones, I think of it as chaotic, undisciplined, and unrefined. I’ve learned you go with what you got — manage to your strengths and shore up your weaknesses.

For me that means, stopping often to figure out what I’m doing wrong.

This time it’s serious. I’ve been doing Reverse-Wrong Zig-Zag Marketing.

No wonder folks don’t understand.

If you’re having a problem defining your brand, turn the page and read on.
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