I’ve Been Thinking about . . .
. . . about a conversation in college.
“Susie B., ” I said. “I envy you.”
“Oh, really? Why?”
“You’re the kind of person who knows exactly where you’re going. You move through the alphabet from A to B to C and so on. Me? I have to go from A all the way to Z and then I land on B just like you. Then I’m off again to Z before I can find my way back to C again.”
. . . about the interview question.
“Where do you see yourself in five years?”
The right answer is NOT “It depends.”
. . . about a recent comment from a friend.
“I’ve never seen you do anything in a straight line. You’ll always be such fun to watch.”
On good days, I think of it as creative, flexible, and original. On not so good ones, I think of it as chaotic, undisciplined, and unrefined. I’ve learned you go with what you got — manage to your strengths and shore up your weaknesses.
For me that means, stopping often to figure out what I’m doing wrong.
This time it’s serious. I’ve been doing Reverse-Wrong Zig-Zag Marketing.
No wonder folks don’t understand.
If you’re having a problem defining your brand, turn the page and read on.