Successful Blog

Case Study: How to Passionately Promote Your Product AND a Cause You Love

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Double the Score

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If you’ve been where I’ve been in the last year, you’ve probably seen more than a little of my friend Carol Roth. We were introduced by our mutual friend, Barry Moltz, early in 2010. Carol became my client when her book, The Entrepreneur Equation, was still a manuscript. By the time the client work was delivered, our relationship had evolved into collaboration. You may have seen us together on speaking engagements with Terry Starbucker, my business partner on SOBCon. I also had the pleasure of being part of the shoot for the pilot to Carol’s soon-to-be tv show. You can be there’s still more to come.

This proximity has meant is that I’ve been able see the planning, passion, hard work, and love that has brought that book into being — when the book wasn’t the only goal, when the opportunities and obstacles provided a wealth of distraction, and when the time to do everything was the same given to any regular human being. Yet inside that real-life path, Carol has brought her best game and today she pre-launches that book in a way that is worthy of examining for how it reaches out to do well by doing good.

How to Passionately Promote Your Product AND a Cause You Love

Some folks write books to promote their ideas, to gain authority. Some folks write them to propel their speaking and consulting business. Carol wrote this book because she passionately believes that it’s information that every entrepreneur needs to read before he or she sets out to start a business.

And with that same passion she’s gathered the ingredients and the steam to promote her book, The Entrepreneur Equation, and her favorite cause, SCORE.org simultaneously. What’s she’s doing is a fine case study in how to passionately promote a product and a cause you love …

So here’s my Valentine to her for a job well done and my Valentine to you in the form six steps that might inspire your own product launch.

  1. Build a powerful network of relationships before you need it. A leader reaches out to people who’ve been where she’s going and learns from them. She values their generosity and nurtures relationships. Carol’s been doing that since long before I knew her. That’s how she’s won the esteem of people like Alexis Neely, Les McKeown, Dave Taylor, Michael Port, Terry Starbucker, me and many more.
  2. Have a quest that resonates. Carol is on a quest to help as many entrepreneurs as possible to succeed and to provide them the tools they need to do that just. She doubled-down on her quest by partnering with SCORE.org — America’s premier nonprofit association dedicated to educating entrepreneurs and helping small business succeed nationwide. By matching each book sold with books given to SCORE, the goal is that the 13,000 mentors to America’s small businesses will have this tool to share with millions of entrepreneurs.
  3. Make your message clear. Her message is clean and clear advice for entrepreneurs– sunshine and puppies cost extra — it’s not could you be an entrepreneur but should you be an entrepreneur. Let’s make sure that small businesses succeed.
  4. Do all you can to make it easy to share. Carol’s built a micro-site, shared books, built several offers, tagged her signatures as any author might. She’s also sent emails to those special folks in her network who’ve opted in to the quest and that email is filled with samples ideas of quick ways they might pass on the news about what she’s doing.
  5. Make it satisfying to participate.
    Carol is giving away lots of cool stuff just for accepting the invitation to score for Score — an exclusive 3-part Audio Series and generous offers by entrepreneurs who are on the same quest, including a strategy session with me.
  6. Clear delivery on your promise. I’ve read the book. I know it delivers. I’ve also worked with the author and she just can’t do anything less than wonderful work. The book is packed with tools and advice to make sure that your head and your heart are both up to what it takes to ride the rollercoaster of enterpreneurship and win the race. Wouldn’t you rather know that before you invest the resources and time of your life?

Will this book launch be a success? How could it not? It’s easy, fun, and satisfying to help; it has plenty of payoff for those who do; and it promotes a meaningful cause close to all of us — helping our friends and ourselves get this country back to work — to help SCORE meet their goal of growing 1 million successful new businesses by 2017.

Happy Valentine’s Day.

Passion, Love, and Promotion aren’t mutually exclusive.

It’s about having your heart inside your head and doing well to do good.

–ME “Liz” Strauss
Work with Liz on your business!!

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The Most Powerful Force in the Universe

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In Business and in Life

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It’s been said that only two things motivate us — fear and love.

Every cause, every effect, every random act of kindness, every apparent generosity can be traced back to a fear that something will be lost or love that wants to be shared. It seems reasonable and in keeping with humans as I know us.

Through my life, I’ve found other pairs of words to describe this same concept.
In his Seven Habits of Highly Effective People, Stephen Covey talked about deprivation and abundance. Allan Cox, in his new book, Your Inner CEO, describes the looming threat and the guardian presence. I’ve often spoken of dealing from a point of weakness or a point of strength.

Each pair of words really points to the same thing. We can be motivated by a need to protect ourselves or by a feeling of open participation.

We Get to Pick

Even with our best effort and imaginings, we have no control over many things that happen around us. (Maybe we could, but I’ve yet to meet anyone who’s quite that evolved.) We have total control over how we respond to all of that input. It’s in that response that our motivation most counts. Here’s what I mean.

Living in Fear, Deprivation, and Weakness

  • When I respond with fear, people sense that I’m holding back. I know it too. I can’t bring all of my potential to a situation. Part of my brain is taken up with strategizing how I’ll respond when something goes wrong. If a friend has offered help, fear makes it easy to believe that friend thinks of me as someone in need. Life is about self-preservation.
  • When I respond from deprivation, I can’t enjoy a success of my own or of that of someone I admire. I’m always looking for what I’m lacking. If a friend gets a promotion, I think that could have been, should have been, never will be me. Life is about whether I get my piece.
  • When I respond from a place of weakness, I look for the slight in the words or the actions of the people around me. I’m protective and defensive, and I often find what I seek. Life is about whether people care about me.

Living in Love, Abundance, and Strength

  • When I respond with love, people sense I’m fully present. By definition, all of my potential is focused on the moment and the people I see. If a friend has offered help, I can answer with gratitude and partnership, believing in the good intentions that fuel the gift. Life is about enjoying the people I’m with and what we’re doing.
  • When I respond from abundance, I can enjoy every success I see, because I know that the universe has plenty for everyone. I can give what I know, because I know more will come back to me. If a friend gets a windfall, I can celebrate, knowing that my turn is still available, and my time will come. Life is about sharing good things with everyone.
  • When I respond from a place of strength, I overlook a slight misstep, and I forgive the signs that we’re all human. I know that most unkind events are merely how I interpret them and not really about me. Life is about understanding people, not them understanding me.

That last sentence of that last point is the key.

When we live in a world of fear, deprivation, and weakness, our world shrinks. We become the center. When we live in a world of love, abundance, and strength, the world expands and our lives revolve around other people.

It’s such a lonely existence to be the center of the universe. It’s an unhappy state to always be protecting things from what we imagine could be. Holding tight to one place means we never move forward.

Peak performance in business and life requires from love, abundance, and strength.

There is no difficulty that enough love will not conquer . . . — Emmett Fox

Love is the most powerful force in the universe.

How will you use it to change your business and your life?

–ME “Liz” Strauss
Work with Liz to reach your potential.

Keeping Track of Our Love

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I've been thinking . . .

how some folks keep track.

Recently my son and I were talking about people who try to use quantitave measures of affection. They keep track of what we do — how often we visit, how long we stay, whether we live up to an “ideal.” People who do that compare one person’s “performance” to that of another. Then a decision is reached about who gives most love.

My son and I noticed how one person often wants to pay for the simplest favor. We both agree that not only do we not wish payment, but the offer makes us no longer enjoy the generosity of being able to help.

How do you teach someone love cannot be measured in time or length of stay? How do you help sad people let go — to put their money away?

Love needs freedom to in to fill the empty place.

Liz's Signature

Week of Valentines: Emmett Fox

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Enough Love

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There is no difficulty that enough love will not conquer,
no disease that enough love will not heal,
no door that enough love will not bridge,
no wall that enough love will not throw down,
no sin that enough love will not redeem . . .

It makes no difference how deeply seated may be the trouble,
how hopeless the outlook, how muddled the tangle,
how great the mistake. A sufficient realization of love will dissolve it all.

If only you could love enough, you could be the happiest and
most powerful being in the world . . .

Thanks, Stormy Weather, this has been a favorite since college.

–ME “Liz” Strauss