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4 Ways To Make Your Blog More Newsworthy

January 31, 2014 by Rosemary

By Kelly Gregorio

Business blogs are great; they can connect you with your audience, provide you with an outlet to interact and help in your ever-lasting effort to develop a positive brand image.

But as the popularity of business blogging has increased, so has its blandness. Hundreds upon hundreds of business blogs are out there, making it difficult for audience members to know which quality blogs are worth following.

One deciding factor is a blog’s newsworthiness. Now, no one is asking you to break hard news, but there are some steps you can take to position your blog as relevant and timely. Read on to discover 4 additions you can make to your blog while providing content that is relevant, relatable and on-trend.

1. Host an Interview

Even if you aren’t well-versed in the latest news within your industry, there other experts out there who have that expertise. Consider inviting a newsworthy person onto your blog’s pages in the form of an interview. Audience members will enjoy a fresh perspective and a twist in your normal content delivery.

Once more, even though it’s not you who is providing the “newsworthy” commentary, your effort to connect your audience with this type of information will still position you as a leader in your field. When prompting someone for an interview, point out ways in which you could cross-promote (perhaps they have an upcoming book or service they’re offering); your best bet for landing an awesome interview is to craft a win-win.

2. Comment on Current Events

When big news hits it seems like every news outlet is reporting on it (and based on the same passed-around press release, the same story easily gets recycled.) However, just because a hot story has been reported on doesn’t mean you can’t provide your own unique twist and angle, i.e., your own perspective.

Add in some commentary on relevant current events; see if you can get people sharing and debating certain ideas. Add a twist to a popular subject by posing “what if” scenarios to your audience. Use your imagination to spice up the contemplation of black and white facts.

3. Report on Personal Trends

While it may not be the top trending topic, within your own small business you break news and witness the emergence of new trends all of the time. Consider ways in which you could turn your own entrepreneurial experiences into relevant story lines. Not only will audience members get use out of your action-oriented advice, but by sharing your personal stories and situations, you are likely to increase loyalty and engagement by opening up and letting followers in.

4. Set Up “Google Alerts”

Based on your industry there are certain key words that float around your immediate atmosphere. Setting up a free and simple Google alert is one way to get a jump on new developments and reports.

Whether you end up reporting on the information your alerts deliver or not, an act like this is just good measure as it allows you to stay on top of what’s trending within your industry. In one way or another that engaged education will be reflected either in your blog or other areas of your business. Staying current and educated is everything – especially for the busy entrepreneur.

How newsworthy is your blog?

Author’s Bio: Kelly Gregorio writes about small business topics while working at Advantage Capital Funds, a provider of merchant cash advances. You can read her daily business blog here http://www.advantagecapitalfunds.com/blog/.

Filed Under: Trends, Writing Tagged With: bc, news, publicity, Trends

Tonight: LIVE Event in Chgo: Social Media and Journalism

August 18, 2009 by Liz


Media Bistro Panel at the ComedySportz Theatre

The Living Web

No longer is the big black headline the sign of the breaking news…

How to incorporate social media into your work

Twitter, Facebook, and other social platforms have turned the web into a one-stop shop for news, entertainment, social, and professional engagement. For those who create content, it is a hyper-connected publishing system. No longer do you need to work for a major publisher like the NY Times or the Globe to get a story out; breaking news is found on Twitter, and journalists use the web to brand and market their work, whether freelance or staffed within an organization. What does this mean for the future of the industry as a whole, where are the opportunities now, and how can you use social media to help you grab them while they’re hot?

mediabistro

WHEN
August 18, 2009
Doors open at 6:15 pm; panel begins at 7pm
Meet the panelists at our cash bar reception, 8:30pm

WHERE
The ComedySportz Theatre
929 W Belmont Street
Chicago, IL 60657

WHO
Experienced and neophyte media pros who need help navigating their careers

Online Registration is closed, but you can register at the door.
For more information.

I’ve seen the questions, the discusion is going to be meaty, on target, and explore the new business models and the new rules.

Will I see you there?

–ME “Liz” Strauss
Work with Liz!!

Like the Blog? Buy my eBook!

Filed Under: Business Life, Community, Successful Blog Tagged With: bc, LinkedIn, mediabistro, news

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