Turning One Kind of Content into Another
In July of 1995, I met with president and the major partner/owner of a company in trouble. The company had one product earning and was losing 10% a year. They laid out the problem and asked my solution. Thinking I had nothing to lose, I told them.
I’d get on a plane to the UK next week; find the best product they had to offer; repurpose it to perfectly meet this market; and get it out there earning as fast as I could.
My blood sugar dropped when the partner replied, “You’re going to London.”
We made new products by turning one kind of content into another.
Want to write a book? You probably have one almost done in your archives.