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Steve’s Shorts: #Commentz on Facebook Fatigue, Moms, Influencers and a Dreamweaver Screen

September 24, 2010 by Liz

We Interrupt Regular Blogging for Steve’s Shorts

Take a simple few minutes where a guy who is brilliant makes an observation about the social web that you might have already be thinking. This interruption brought to you by the evil conspiracy that is Steve Plunkett and Liz Strauss.

by Steve Plunkett.

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A few facts Mr. Plunkett finds interesting …

  • Facebook customer satisfaction is in the bottom 5% of all private sector along w/ IRS tax e-filing, airlines and cable companies. (Source)
  • More than 60% of moms said they would provide info about themselves to a trusted brand if it meant more personalized content. (Source)
  • The 5 “most valuable” types of online influencers are: Megaphone, Open Book, Social Butterfly, Business First, and Enthusiast. (Source)
  • According to Morgan Stanley, within 5 years global internet consumption on mobile devices will surpass the same activity on PCs.
  • — From StevePlunkett, Dallas SEO Blog, via PRSarahEvans

A Short Look at … What’s Next?

dreamweaver

Hope you enjoyed these moments with Steve’s Shorts.

steve_plunkett

M/C/C’s Director, Search, Steve Plunkett, is responsible for all aspects of search engine optimization (SEO) and Internet user behavior. Plunkett’s competitive personality makes him a perfect fit in the competitive world of SEO. As a child and a gamer, he worked hard ensuring that it was his initials at the top of every arcade game unit in his neighborhood. Today, he uses SEO to ensure his clients appear at the top of the search engine results –and offers an array of optimization services that are scoring big for those clients.

Buy the Insider’s Guide to Online Conversation.

Successful-Blog is a proud affiliate of

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Filed Under: Successful Blog, Tech/Stats Tagged With: bc, LinkedIn, SEO, Steve Plunkett

Steve’s Shorts: SEO Lunch and Client First ROI

September 17, 2010 by Liz

We Interrupt Regular Blogging for Steve’s Shorts

Take a simple few minutes where a guy who is brilliant makes an observation about the social web that you might have already be thinking. This interruption brought to you by the evil conspiracy that is Steve Plunkett and Liz Strauss.

by Steve Plunkett.

cooltext467743303

The Seo process does not start with buying ads on Google.

It starts with examing what your actual business is and compartmentalizing it into a sandwich and some chips. the SEO lunch.

– Bread And Butter -> what is the core of your business, where is the majority of the revenue?

– Meat -> (I know.. butter and meat.. but play along please..) Describe your product/services simply, do you sell sporting goods, golf clubs, lingerie? what? Maybe you are a plumber that specializes in Bidet installation?

– Sandwich spread -> what are all the little things that bring it all together? do you customers come from one geographic area? Are they white males, aged 34-50, usually divorced and have busy professional lives? (not dating silly, cleaning services.. geesh!)

Now that you have your sandwich, you want some chips, right?

What kind of chips? phone chips, form chips, email newsletter chips, what is the preferred method of people contacting you? What is the desired action you want them to take.

Now eat your SEO lunch and what do you think about the questions above?

A Short Look at … What’s Next?

steve-provide-roi

Hope you enjoyed these moments with Steve’s Shorts.

steve_plunkett

M/C/C’s Director, Search, Steve Plunkett, is responsible for all aspects of search engine optimization (SEO) and Internet user behavior. Plunkett’s competitive personality makes him a perfect fit in the competitive world of SEO. As a child and a gamer, he worked hard ensuring that it was his initials at the top of every arcade game unit in his neighborhood. Today, he uses SEO to ensure his clients appear at the top of the search engine results –and offers an array of optimization services that are scoring big for those clients.

Buy the Insider’s Guide to Online Conversation.

Successful-Blog is a proud affiliate of

third-tribe-marketing

Filed Under: SEO, Successful Blog, Tech/Stats Tagged With: bc, LinkedIn, SEO, Steve Plunkett, Steve's Shorts

Steve’s Shorts: Search, SEO, and a Twitter ReTweet Tip

September 10, 2010 by Liz

We Interrupt Regular Blogging for Steve’s Shorts

Take a simple few minutes where a guy who is brilliant makes an observation about the social web that you might have already be thinking. This interruption brought to you by the evil conspiracy that is Steve Plunkett and Liz Strauss.

Search, SEO, and ReTweet Strategy
by Steve Plunkett.

cooltext467743303

– What is Search? Search is about being there when the customer is READY TO BUY. When they ask, hopefully you did your homework and are #1 in the organic results. (also known as.. how to get to #1 and stay there)

– You want to learn SEO..? Examine your analytics and find out which keywords make the cash register ring… Focus on those keywords, Focus on providing the most uniquely RELEVANT content for that keyword.

A Short Look at … What’s Next?

steve-retweet

Hope you enjoyed these moments with Steve’s Shorts.

steve_plunkett

M/C/C’s Director, Search, Steve Plunkett, is responsible for all aspects of search engine optimization (SEO) and Internet user behavior. Plunkett’s competitive personality makes him a perfect fit in the competitive world of SEO. As a child and a gamer, he worked hard ensuring that it was his initials at the top of every arcade game unit in his neighborhood. Today, he uses SEO to ensure his clients appear at the top of the search engine results –and offers an array of optimization services that are scoring big for those clients.

Buy the Insider’s Guide to Online Conversation.

I’m a proud affiliate of

third-tribe-marketing

Filed Under: Successful Blog, Tech/Stats Tagged With: bc, LinkedIn, Steve Plunkett, Steve's Shorts

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