When he was in 6th grade, my son interviewed me for his school newspaper. He wanted to know what I liked about being publisher more than being a teacher. I said
I can make sure kids never have to read a boring book again.
I meant that.
The world has too many dead books already. We really don’t need to make more.
If you’re building a book, you’re investing real energy. Don’t you want to be sure folks will read it when you’re through?
In July of 1995, I met with president and the major partner/owner of a company in trouble. The company had one product earning and was losing 10% a year. They laid out the problem and asked my solution. Thinking I had nothing to lose, I told them.
I’d get on a plane to the UK next week; find the best product they had to offer; repurpose it to perfectly meet this market; and get it out there earning as fast as I could.
My blood sugar dropped when the partner replied, “You’re going to London.”
We made new products by turning one kind of content into another.
Want to write a book? You probably have one almost done in your archives.
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