Technorati and Paramount Classics
So much going on at Technorati these days, who can keep track of all of it? David Sifry has been signing his name a lot.
Yesterday, May 21 Peter Hirshberg announced on the Technorati Weblog an 18-month “relationship” that joins Technorati and Paramount Classics. The deal will connect up-to-the minute blog posts about a film’s content to each of Paramount’s film sites. The relationship launches with the site for the film, An Inconvenient Truth, a new movie about global warming. The documentary starring former Vice President Al Gore, opens in theaters beginning May 24. Its blog will provide live blogger commentary and feature posts from the Technorati index. The press release went out on May 18th.
Technorati and International Edelman PR
Today, Peter Hirshberg posts that Technorati and Edelman, the largest independent global PR firm, are announcing a relationship that’s all about supporting the international growth of the blogosphere. He goes on to say that Edelman will be providing full support for service to the international bloggers that are now such an important part of the Technorati index.
Whew! What relief! Janice Myint’s team has enough to do.
Mr. Hirshberg ends his post with this sentence.
Both of these developments are testimony to the incredible changes to media, marketing and communication that blogosphere is bringing about— and to the increasing global reach of these developments.
For the life of me, and for all of my years unraveling sentences as an editor, I don’t know what this sentence means.
I do know my link count has finally moved this morning — the first time in almost 4 weeks.
I don’t know what that means either.
Of course, hours and new links later — it’s stuck on the same new number. I guess that means that nothing’s changed. UPDATE: IT’S CHANGED AGAIN. That makes two times in one day.
–ME “Liz” Strauss
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Thanks for the post. And for trying to figure out what i was trying to say in my last sentence! The point I was trying to make (but not with great clarity…) is that the changes blogging is brining to the press and brands in the US will be felt worldwide. The US press has gone from “who the heck are these guys?” (remeber the pajamas comment two years ago?) to embracing the blogosphere as source, commentator, and a form of ongoing discusion on a topic. ( For example, see our announcement with the AP today on the Technorati weblog.)
Likewise brands are (slowly) moving from being worried about bloggers as “reputation threat” to understanding (even embracing) the power of conversation. (Richard Edelman wrote a great post about this on his blog yesterday when he wrote of our partnership, calling out four main points for brands.)
All this has come with a certain amount of pain and transition to the press and brands. And we’re witnessing a prety significant rise of the audience, a power shift from traditional institutions like the press, and brands to customers, bloggers, end users — whatever we’d like to call ourselves. This is pretty remarkable stuff to have happened in just two years!
All these changes that we’ve seen in the US will, I believe, play out big time in Europe and Asia big time in the coming months. That’s gonna be a lot of change. Hence my point about the global reach of these developments.
Thanks for letting me elaborate. And for jumping in as editor-at-large when my prose didn’t quite make the point!
-ph
Peter,
I appreciate your visit and your post. I also note that you’re awfully positive about the mainstream media. Of course, Edelman says lovely things. I’m pro Edelman myself, but they’re bloggers and they’re a PR firm. I would worry if that had another point of view on this.
Yes, blogging is having an effect, but I suspect at this point what we’re seeing is a reflection not an impact.
I also notice that neither you nor Dave seem to mention how the rest of Technorati is still NOT WORKING.
You seem a delightful, learned man, Mr. Hirschbeg. I’m pleased to meet you. I hope you never lose your enthusiasm. You are welcome here always.
Liz