Networking on the Ground

I’ve been networking on the ground in Chicago. in the last two weeks, I went to a class, a seminar, a presentation, and a huge networking event. My goal was find a few folks who might help me figure out how to talk about an idea that’s shaping up and to learn how to connect with the people who might be interested in exploring it.

I sure found some incredible people, who told me about their work and helped me focus my thinking. I listened them as long as I might and thanked them for their counsel. I found some great folks that I could easily connect to information they needed or a friend who could help them. Sadly, I also found people who seemed hyper-focused on reciting on a script. Conversation with them was almost impossible.

At the large event, I met Mike, who works in relationship management. We talked about this scripted phenomena. He called the hyper-focused people, “hunters.” He said they came to find someone — anyone — to give them work or to work for them. He said he knew because he used to be one of them.

The Hunters, Gatherers, and Stars of Networking

That conversation with Mike left me thinking about the roles we use when we network in a room of strangers. I see distinct types.

• The hunters — Hunters come to find people of a certain kind. They’re hungry for a boss or an employee who will solve the problem. Hunters are out to satisfy their appetite. The conversations and connections are only important when they move toward that goal.
• The gatherers — Gatherers have a goal of collecting people. They “work the room” efficiently and with a smile. The most practiced gatherer will trade business cards with every person in the room and be done in record time. Quantity is their quest. Gatherers are about numbers not relationships.
• The stars — Stars go to learn and help folks when they can. The stars know that one person can only make and maintain relationships with a limited number of people at one time. They use conversation to find where connections offer both people a benefit if they form a relationship.
• And of course, there are the nonparticipants who watch from the sidelines. Their name is the only description that we need.

As I write this I realize that we play the same roles when we network online. Each of these folks is on our social networking sites.

What do you think? Are there others that I’ve left out? Do you find that online networking is easier than networking on the ground?

–ME “Liz” Strauss
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