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Let Your Self Join the Human Race

February 13, 2008 by Liz

So Many Self Words

Personal Identity logo

Self-consciousness, self-promotion, self-sacrifice, self-preservation, self-abuse, self-indulgence, self-importance, self-deprecation

It’s hard to see words that start with s-e-l-f, without wondering how they relate to me — this individual self.

Self-esteem, self-centered, self-awareness — once upon a time those words didn’t exist.

It seems that self-respect, self-confidence, and self-control are stronger personal traits when they become respect, confidence, and control.

I’m wondering about the ego that fuels these self-oriented words. The list is self-serving and self-involved in that it’s used to define us. But is it a good thing to separate ourselves like that?

Looking glass

We might believe we have one relationship with ourselves and a distinctly different one with others.
I don’t buy that.
Look around.
You can tell what someone needs by what he or she gives away.

See how these “self” words throw us out of balance?

It’s harder to relate to people when we subconsciously see ourselves as separate from them. Imagine if we had no special “self” vocabulary — no “us” and “the rest of the world” words — simply words for all of us instead?

The words are stronger and more human without the “self.”
Conscious, promotion, sacrifice, preservation, abuse, indulgence, importance, deprecation, esteem, centered, awareness, respect, confidence, control, involved.

So I’ve decided. I’m dropping that “self” syllable. I’m becoming one of the whole. Are you ready to let your “self” join the human race?

–ME “Liz” Strauss
Work with Liz!!

Filed Under: Motivation, Successful Blog Tagged With: bc, personal-identity, self

The Mic is On: We're Talking About Cures for Cabin Fever!

February 12, 2008 by Liz

It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

What do we do when we’re stuck inside too long?

14427_2888_m.jpg

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

Oh, and bring links about cabin fever to share!

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: Community, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

Open Mic 7pm Chgo Time: It's About Cures for Cabin Fever…

February 12, 2008 by Liz

Join Us Tonight

You know, besides that.

Oh, and bring links about to share!

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: Community, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

Is My 'Work With' Page Doing What It's Supposed to Do?

February 12, 2008 by Liz

Work with You or Work for Them?

insideout logo

Last night, I enjoyed a delightful, long conversation with Shama Hyder from After the Launch. We talked about how her business and mine match up. Shama”s strongly drawn niche is in marketing. She offers service professionals a six-month marketing makeover plan. My background is product, community, and strategy. I help businesses and people find their vision, develop compelling new products and services, and write irresistible offers about them.

During our conversation, we talked about that topic I mention so frequently . . . that you can’t be inside the thinking and outside it at the same time.

Our conversation got me wondering whether my ‘Work with Liz’ page is doing what it’s supposed to do as well as it might.

Is My ‘Work With’ Page Doing What It’s Supposed to Do?

So often I say, “Everything needs to be about THEM — the customer, the reader — not YOU (or in this case, me). It’s time I took a look to make sure that I’m following my own advice.

Section 1: Outstanding and Irresistible

Outstanding and Irresistible
This section is most certainly about the clients I want. It’s a little sparse on words. In the world of needs-benefits selling, this puts forward the needs. The subhead might be stronger if it said, Outstanding and Irresistible Business, because that’s what the three questions are about.

Connector and Performance Manager

Connector and Performance Manager
This section is about the features and benefits of the “product,” which is me. [Each phrase in bold is a feature — something that is delivered. The words that follow are the benefits that each feature offers the “buyer.”] The execution could be more tightly done. The YOU in each benefit phrase is hidden. I need to state it outright as I did in the fourth bullet. This whole section could be a whole lot more YOU.

Connecting All Parts of You

Connecting All Parts of You
This section does what the section above should do. It’s interesting that I added it several days after I wrote the rest of the page. Distance from what I write helps me.

What Folks Have to Say about Working with Liz

What Folks Have to Say about Working with Liz
This is the proof and the call to action. If I don’t ask, people don’t know that we seriously want them to buy what we’re offering. I think this does that clearly enough.

Overall, in most places I seem to be selling the right things. My heart says I could do it more concretely.

What changes do you think would improve things?

–ME “Liz” Strauss
Work with Liz!!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Inside-Out Thinking, work-with-liz

Blog Wisdom from Karen Lynch

February 11, 2008 by Liz

I agree

Other people have accomplished what I want to do. Not all of those people had talent or credentials. And surely they also started somewhere. They weren’t born into it. They had to follow a path just like everyone else. They found a way. I can find a way too. — Karen Lynch, Hold the Vision – Dare to Dream

We can find a way too.

Everyone gets to pick their own destination.

Liz's Signature

Filed Under: Motivation, Successful Blog Tagged With: bc, blog wisdom, direction, Ive-been-thinking

How to Think a Way Out of a Losing Situation

February 11, 2008 by Liz

Stuck and Going Nowhere

insideout logo

Have you done an evaluation of your situation lately? When you think about where you are and were last year, are you gaining ground, losing ground, or standing still?

A small company client was hit hard by the changes that came out of September 11, 2001. Since that time, their business has been stalled or declining. Even they described their situation as “stuck and going nowhere.”

When I started asking about the problem, the answers formed a curious pattern. Reasons they offered included:

  • Their customer base had dwindled.
  • The “no call” law on telemarketers had hurt their sales.
  • Direct mail no longer worked.
  • They couldn’t get funding because they didn’t have connections.

Do you see the pattern? Every cause — every wall, pothole, and barrier — they offered was something outside of them. Other companies had faced the same things and found solutions, but this company was focused on the causes — they only saw what they couldn’t control.

A fine company and some great managers were stuck for 6 years because they got thinking in the wrong direction. They had painted themselves into a losing situation. Their view was that they were unable to fix their problems.

How to Think a Way Out of a Losing Situation

Not a person, not a business, can get to success without a few failures and losses. It’s the downs that build the skills to keep us climbing upward. At the center of winning is the ability to look at a losing situation and think a way out. Here’s how to do that.

  1. Think back to when you were last winning. How long has it been? What about you or your business was different then? Look for the differences between the you or your business then and now.
  2. Think about the hidden payoffs of losing. If you’re truly stuck and can’t see a way out, you must be getting a hidden reward for being where you are. Is that you’re able to lay down responsibility? Is it that people give you attention? Is it that you don’t have to try winning again? Whatever put you in the situation, you’re the reason that you’re still there.
  3. Think away from the center. Get some perspective. You’re not the first or the only to have been there. Thinking you are keeps you focused on the wrong things.
  4. Think yourself out of the fairy tale you’ve bought into. Are you waiting for a knight, a mentor, a patron to fix it? Needing help and waiting for someone to rescue you won’t change where you are. Knights, mentors, and patrons are attracted to people who show signs of winning.
  5. Think about a far off future unchanged. If that doesn’t motivate you to find a new answer, maybe you like where you are.
  6. Think up one small positive action. Then MAKE IT HAPPEN.

Walls, barriers, and potholes don’t stand a chance of holding back a winner.

Can you think your way out of a losing situation?

Of course you can.
–ME “Liz” Strauss
Work with Liz!!
SOBCon08 is May 2,3,4 in Chicago. Register now!

Filed Under: Inside-Out Thinking, Motivation, Successful Blog Tagged With: bc, Inside-Out Thinking, losing, winning

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