7 Real Ways Writing Increases Expertise


Each morning, I greet the Internet with my coffee and a clear purpose. I say “Good morning, Twitterville!” share the view in the harborhood, and check in with my friends. I find lots of opportunity — information, ideas, and input — offering itself.

If I’m not focused my head fills with thoughts, energy sparking and flaring in every direction.

Fast and fun, but too shallow to be satisfying in the long hall.

Real conversation offer more than a sound byte. Real ideas are worth more than a passing thought.

It’s one reason Twitter never will win out over my blog.
Of course, Google is another.

7 Real Ways Writing Increases Expertise

Writing is one way to share thoughts with many folks efficiently. Publishing makes the connection more natural and accessible. The words stay available through time for anyone who wants to access them.

Sure we get visibility and offer value when we write, but we get a huge payoff ourselves.

By recording our thoughts we make them more.

Here are 7 real ways that writing increases our expertise.

  1. Writing clarifies what we know. If you know something and can’t explain it, do you really know it? We tell ourselves that we know what we know how to do laying it out. Writing won’t let us do that. We have to find words to articulate our ideas.
  2. Writing moves become familiar with degrees of difference. Want to be more fluent on a subject? Write about it. Every time we write we choose words to express a thought or an idea. Writing teaches us how words communicate meaning. The more we practice the more we learn which word choices connect people to what we mean.
  3. Writing leads us to explore different answers. Leave ideas in your head and you can shut them down before you’ve fully considered their possibilities. Writing brings us to see what we think. When we find words to articulate what’s on our mind, we take the words out of our heads. We make them more real, more transportable, and more memorable. When we put ideas on the page they take form –we can shuffle them, change them, improve them.
  4. Writing helps us develop a voice that is natural and consistent, strong and confident. Talking to yourself might not be … um … acceptable, but write and you’ll know your and how to express them. Even when we write for ourselves, we go back to read, listening to what we wrote. We question. We consider. We critique our choices. We start to recognize what’s our own way of saying things.
  5. Writing challenges us to set fear aside, yet maintain discipline. A clear sentence requires structure. A sentence that moves people is expression. Once we find our voice, we see how expression needs structure, and that structure without expression is listless and boring. Over time writers learn to value our thoughts and hold the editor quiet until feedback is useful. The act of writing builds thoughtful integrity. Putting thought into words builds confidence.
  6. Writing offers us opportunity to share our expertise. Everything we write has an audience. Every time someone shares something that we write they add value to our ideas — when they change them and when they don’t. Writers get the space of mind to show what we know in ways that can help people we’ve never met.
  7. Writing makes us more thoughtful readers and more aware responders. Write for a while and you’ll find you bring the insights and appreciation of a writer to what you read. You’ll start to notice that the way a writer writes makes a message stronger, weaker, more meaningful to you. You might even begin to recognize their *voices* in what they write. Writing gives us understanding of nuance and a sensitivity to what we read. We ask better questions.

As efficient as Twitter is for conversation, it’s not enough for working out ideas. 140 characters can’t express a full-on deep thought. A soundbyte might get attention, but it doesn’t show depth of knowledge.

Writing is clear thinking made visible. — Bill Wheeler

We meet more people in print than we can ever possibly meet face to face. Many people will know our written voice as well as they know our names. Writing is a huge opportunity in a noisy world to share what we know and to learn from the best of the people we meet.

What sort of thinking have you shared today?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.


  1. says

    Hello Liz,

    A really very interesting article about how writing increase our expertise and makes us more professional.

    For me, my writing makes me a person what i really want to be in my life with the help of a pencil and my thoughts on a blank canvas(paper).

    If i want to be superman then my writing makes it real, if i want to be a journalist then my writing makes it real.

    After all writing is what that makes me enjoy my life. I only have 2 things to do in my life first one is read and second one is write.

    Thanks Liz for such nice and meaningful article.

  2. says

    I think one of the best things about writing and sharing our message is that it’s a great way to re-inforce our knowledge.

    Learning via Teaching (and sharing). The more we give the more we grow. Excellent, Liz!

  3. says

    Hi Liz

    Well said! I love the clarity that writing provides. We all have different ways of expressing emotions, thoughts, and feelings . . . the advantage of writing is that it allows us to deepen our voice so we speak with more authenticity. Great article!

  4. says

    I love your quote on twitter not being enough to express deep thought. It’s the whole reason why our influencer algorithm doesn’t solely rely upon twitter to rank influence, and why we encourage people doing influencer outreach to seek the ones who have blogs. Lets face it, most of the time the best tweets link to blog posts.

  5. says

    Hi Liz! Love the post! You know, I am not the English language native speaker. I do have challenges even though I’ve been living in the language environment for a while. I totally can apply all your statements on the topic from my prospective. Thank you so much! I think for those who are ESL, your post is a must to read! Off to sharing it..

  6. says

    Dear Liz,

    Thank you so much for your great article and for sharing!

    I like your 7 real ways writing increases expertise and think these seven ways are very helpful to all of us!

    It reminds me Napoleon Hill’s recommendations in “Think and grow rich” where, in chapter two he mentioned desire: the starting point of all achievement, he mentions to write out clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.

    Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything.

    Have a great and happy day!



  7. says

    When I was studying Journalism, I remember the saying”The Pen is Mightier than the Sword”.
    My brother, Randy, used to say that about me. I could always say what I needed to say with my words and kill my opponent faster than with a sword. That always gave me solace that I could use words as strength. Not necessarily as weapons, but effectively to move mountains and opinions.
    You are right that Twitter is not enough, but it can bring people to your blog.

  8. says

    Hi Liz,

    Writing always helps me organize my thoughts. I used to think talking was more important to clarify but you are right, writing really is better. Great info…as always. Thanks so much.

  9. says

    Some people are natural writers and others are not, so for some it is more difficult than others.

    When we’re working with clients on their business plan the end result is definitely more authentic if the business owner writes it. The language, pace and style matches. Sometimes they may need help, but it’s always much better than if the business owner has someone else do it for them without their input.

  10. says

    This is a great article Liz. I have had books published in the past, which always took ages – going through endless discussions with nitpicking copy editors and so on who seemed determined to take the heart out of my work. Of course, I know it was good discipline to explain why, in a particular case, I had deliberately ended a sentence with a preposition etc. But! I infinitely prefer blogging, which may not be 100% grammatically perfect but as a result is hopefully never sterile.

  11. says

    Funny, struck me today how much I appreciate the process of articulation and going over my thoughts, honing the flow that spills from my fingers and how it sharpens my perspective. Great stuff… Always appreciate your expression, Liz.

  12. says

    I agree wholeheartedly –> As efficient as Twitter is for conversation, it’s not enough for working out ideas. 140 characters can’t express a full-on deep thought”

    I have always loved to write because it gives me clarity and helps me frame my direction.

  13. says

    For me as I get older it gives a chance to express my thoughts in a considered manner rather than making quick off the cuff comments. It also forces me to do some research to add weight to the points I am tying to get across. Hopefully it will keep my synapses well connected and exercise my ageing brain in the process.

  14. says

    This is why blogs will be around for a long time yet. Even though Twitter and Facebook (plus others) provide a quick way to provide an update, they are not suited to long detailed articles.


  15. says

    I very much so agree Liz.

    In our spiritual council, one of our top suggested ways to override stagnancy, and learned bad habits to improve on ones quality of life is to start putting pen to paper.

  16. Srivatsan Krishnamurthy says

    Everyone knows how much clarity and sense would prevail on writing out ideas action plans etc.but the inclination to put pen to paper lacks. If people can make it a habit to record then analyze will happen and hence clarity would prevail maybe giving them more options too. So to all those out there start writing.

  17. says

    Liz, while I have started writing a blog and a website, I must admit I had not considered what the benefits to writing were to me personally.

    I know now that it is a process that I will be giving much more thought to as I go through the process. I am still discovering my unique voice.

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