July 26, 2012
Liz published this at 1:00 pm
â€œTrue authenticity is a lack of perfection,â€ said architect Gil Schafer in the June 2012 issue of Architectural Digest. He was referring to a beautifully designed home, but the same principle applies to the beautifully run business.
The architect mentions, in the same interview, that he loves to include accents that are off-kilter, or â€œmonkeyed with.â€
Yes! I say. Exactly.
Show Your Authenticity. Humans Arenâ€™t Perfect
Should a small business owner try to emulate the stilted language of a Fortune 500 on their website? Should an entrepreneur build a carefully crafted facade of social media perfection? No. Humans arenâ€™t wired that way, and we have a hard time relating to businesses that are wired that way.
That doesnâ€™t mean you can ignore the importance of copywriting, or that you can abandon business niceties altogether, and it certainly doesnâ€™t mean you can show up at a presentation in your PJs.
But as a small business owner, you have a golden opportunity to show your human side, to be authentically you, as you conduct business. Thereâ€™s no 50 page guidance document holding you back. If you screw something up royally, just apologize.
Embrace your lack of perfection. Celebrate it!
How to Be Off-Kilter On Purpose
Some inspirational ideas:
- I recently ordered some iPhone lenses that came with a tiny plastic dinosaur in the box, for no apparent reason. Photojojo.com made me smile.
- The AppSumo site has a funny, sometimes bizarre sense of humor, and a readily distinguishable â€œvoice.â€
- A local Seattle promo design shop (the fun folks at B-Bam!) caught my undivided attention last month by sending me a Christopher Walken t-shirt out of the blue.
Are you striving for B-school perfection? Stop it, and release the monkeys! Your customers will thank you for it.
Thank you, Rosemary!
ME “Liz” Strauss