March 18, 2015

Do You Have the Right Brand Promotion Mix?

Dave published this at 1:34 pm

Are you looking to grow your company, gain exposure to the media and market your business to a specific clientele?

If so, you’re going to need to carefully plan exactly how you should go about marketing your business. There is no “one size fits all” method, but rather a mix of strategies that work together to give your business the type of growth it needs.

Popular ways businesses go about marketing include networking with other businesses and individuals in the area, asking for referrals, using free forms of advertising (such as Craigslist), developing an online social media presence, placing Read More…

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March 17, 2015

Sales – The Best Way To Do It

rosemary published this at 6:00 am

By Lindsey Tolino

Sales gets a bad rap. It’s kind of earned it.

We’ve all experienced pushy sales people – ones who didn’t listen, ones who weren’t trying to serve you, ones who were trying to pushing you to buy so they’d get their commission.

It’s off-putting to say the least.

We’ve gotten sales really backward. It shouldn’t be a pushy job. It shouldn’t be dominated by sales people’s self-interest.

Sales should actually be quite the opposite: Sales should be a position of servanthood.

Yes, you may be responsible to make certain quotas. Read More…

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March 12, 2015

Helping our “invisible” community

rosemary published this at 6:38 am

This blog and community is about the “doers.”

Yes, we share a lot of food for thought as you build your business, but the goal is to stimulate action.

Today’s post highlights a man of action who is also a member of our community– Mark Horvath, founder of Invisible People, a nonprofit that uses social media to help change the story of homelessness.

In 2010 a film production company followed Mark around to produce a documentary on his work and homelessness.

The good news, well great news actually, is that the movie, called “@home,” will Read More…

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March 11, 2015

Is It Time to Rethink Your Marketing Strategy?

Dave published this at 12:27 pm

When it comes to the world of marketing, you have either got it or you don’t.

The “it” factor is do you have a sound marketing strategy in place? If you do, you’re likely reaping the benefits of such. If not, you are probably thinking about how you’re ever going to get your message out to consumers.

When you stop and think about it, today’s consumer gets marketed by a wide variety of brands.

In order for your targeted consumers to come to and stay with you, your marketing strategy must be informational, exciting and something that the competition Read More…

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March 10, 2015

How to Kickstart a Product-Based Business

rosemary published this at 6:13 am

This week I’m pleased to interview the two creative minds behind the Ryo adaptor (launching today on Kickstarter), Lori Liu and Kevin Lieber. Crowdfunding is a great way to road-test an idea, gauge market demand, and obtain financing for your project.

I thought it would be interesting to get the insider scoop on what it’s like to take the leap from idea to Kickstarter campaign.

1. What are the backgrounds of your founders?

We are a team of four made up of a creator/entrepreneur, a legal adviser, an auditor, and a Read More…

Filed under Community, Marketing /Sales / Social Media | No Comments »

March 5, 2015

Book Review: The Art of the Start 2.0, by Guy Kawasaki

rosemary published this at 6:51 am

Have you ever wished you could pick Guy Kawasaki’s brain?

Like, sit down with a pitcher of beer and just pepper him with questions until the pub closes or his head explodes?

This is your lucky day. Guy has done a “brain dump” in the form of an update to his 2004 book, The Art of the Start.

However, The Art of the Start 2.0 is not just a quickly busted-out update, it’s a complete overhaul. It covers everything you want to know about starting a new business, from idea to exit, written by someone who has literally been-there, Read More…

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