October 15, 2014
Dave published this at 9:48 am
You may have known someone who participated. You may have even been challenged yourself. It was so widespread that you couldn’t miss it, especially if you spent any time on Facebook or YouTube.
Businesses should pay close attention to the ALS Ice Bucket Challenge.
They can learn something about marketing from it. In fact, it was a brilliant way to promote a cause.
Here are some tips you can take from the challenge and apply to your own businessÖ.
October 14, 2014
rosemary published this at 11:31 am
By Lisa D. Jenkins
Iím building my backpack gear set and this past weekend I bought a sleeping bag. Not a regular “throw something on the floor because weíre out of beds” type bag, but a serious “keep me warm in the wilderness at zero degrees” type bag.
I had no idea where to start, so naturally I began researching on the internet. I learned all kinds of important buzz words: R factor, temperature rating, fill power. These words were everywhere, the implication being they were important and should be factored into my purchase decision. The Read More…
October 14, 2014
rosemary published this at 6:42 am
Professionalism is an attitude not a time commitment.
Whether you are a hobbyist, a part time consultant or a distributor making a career out of direct sales a professional attitude is the path to success.
Treat your business like a profession and you will achieve professional results.
Run Your Direct Sales Business Like A Professional
Over 60,000 decisions are made each day. So, simply do your best and avoid Read More…
October 12, 2014
molly published this at 3:00 am
“Never let ‘em see you sweat.Ě It’s all about ėmaximum control,” right? Wrong.
We aren’t living in a Mad Men-dian world any more.
It’s difficult for me to understand how few people get this about social media, even now, when in Dog Years, social media is about 34(?) give or take. Continued dedication to monolithic, broadcast-style “Moses With The Tablets”Ě communication to a series of online communities which prefers conversation, collaboration and exchange passed irrelevancy about four years ago.
Although the above paragraph refers to business, it is a logical assumption that businesses are owned by Read More…
October 10, 2014
rosemary published this at 6:54 am
By Scott Dailey
Every year your sales manager adds up your ďYesísĒ and your ďNoís.Ē And in both of these buckets resides a few of each. I mean after all, thatís sales. Thereís always a few when compared against the hundreds or even thousands you tried all year to persuade.
But thereís another bucket, another category of leads that needs to be measured with far greater emphasis then were your wins and losses.
Itís that category of lead that, year after year, actually by contrast to the other two, is filled to the point that Read More…
October 9, 2014
rosemary published this at 6:32 am
We all know people who seemed to have popped out of nowhere into a career, a gig, or an experience that they had no business doing.
In Smartcuts, Shane Snow attempts to explain why and how some people figure out these “lateral jumps.”
The subtitle of the book is “How Hackers, Innovators, and Icons Accelerate Success.”
It’s not accidental that it says “accelerate success,” rather than “achieve success.” If you picked up this book expecting a handbook on how to make your dreams come true, Read More…
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