April 14, 2015
rosemary published this at 7:07 am
By Lindsey Tolino
Yelp reviews can be excellent marketing or the bane of your business. Have you thought about improving your business based on reviews? Is it sometimes hard to know what is constructive criticism and what isn’t?
Here’s how to cut through Yelp reviews to improve your business:
Things to keep in mind – 1. Yelp reviews may or may not represent your customers as a whole since only a fraction of your customers “yelp.” 2. If you don’t have enough reviews, Yelp explains how to get more genuine reviews here.
If you have mixed reviews Read More…
April 9, 2015
rosemary published this at 6:27 am
I was told yesterday that I have “walking pneumonia.”
Not really a big deal, it’s pretty common and I don’t feel that sick. However, it’s my own fault that it got this far.
I let a bad cold linger for three weeks before finally breaking down and going to the doctor. Through all of the symptoms, coughing, chills/fever, sore throat, sleeplessness, lethargy…I soldiered on and told everyone that I was “riding it out.”
That was selfish and silly. If I had gone to the doctor in week one, I probably would have gotten medicine and started healing in a couple Read More…
April 8, 2015
Dave published this at 9:33 am
Chief executive officer, or CEO, is usually the highest-ranking executive officer in a company, and he or she is responsible for overseeing every aspect of the business.
As a business owner, you have to make sure that you have a competent CEO, because he or she can make a big difference to your company’s performance.
Here is a look at the role of a CEO and how he or she can contribute to the success of your business.
Responsibilities of a CEO
Your CEO is tasked to ensure that every aspect of your company is running smoothly and effectively, including Read More…
April 3, 2015
rosemary published this at 8:32 am
By Deb Bixler
We all know about the power of visualization. Combine that with journaling for direct sales success!
I am often asked about how to write a journal.
When we can combine journaling and visualization with a sense of fun, we can create some very powerful possibilities; and you don’t even need a coach to do this!
It’s a coaching technique you can do by yourself.
To illustrate this, I want you to do a little role-playing, a little visualization in your mind’s eye, and then we’ll sort through the ideas behind the activity.
I’ve chosen a situation from Read More…
April 2, 2015
rosemary published this at 7:17 am
The short answer is no.
Unless your business is broadcasting, you probably don’t need to lose sleep tonight worrying about your “Periscope strategy.”
Periscope is the live streaming app that was acquired by Twitter a few weeks ago. Around the same time, another live streaming app called Meerkat was making waves at SXSW. Both apps use Twitter as the delivery mechanism, and both focus on live video (although Periscope allows you to save your streams selectively).
Another app? Another tool for me to learn? I can hear your groaning from here.
But fear not, I have a roadmap for Read More…
April 1, 2015
Dave published this at 9:04 am
Digital marketing revolves around building an online presence, at the core of which is your online business profile.
When you first brought your business profile online, you probably set up a few social media accounts, posted a few pictures on your Facebook page and maybe even Tweeted an announcement that you were open for business.
But without continual maintenance, your business profile will collect cobwebs faster than a tavern during the prohibition.
What Have You Done for Me Lately?
Your followers are always looking for the latest and greatest offerings from your social media accounts.
It’s not enough that you Read More…
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