August 19, 2014
rosemary published this at 6:57 am
By Katherine Crayon
You have created the blog of your dreams. You regularly update it with valuable content. Everything is perfect. Except…
Except the readers don’t come.
No comments, only a handful of shares and tweets ó and thatís all. What went wrong? Think you need to perfect your writing skills? Actually, itís not about the way you write. Itís all about the way you promote your content.
The web is flooded with thousands of recommendations on how to attract users to your website.
It’s important. It matters.
The Internet was created to let you share Read More…
August 17, 2014
molly published this at 3:00 am
I had an opportunity to chat with an internal leadership team for a major brand recently. Intrepreneurism is a strategic way of building teams and initiatives across departments, even within a heavily siloed corporate structure or hierarchy. That’s a lot of buzzwords for a weekend.
By sharing with them my experiences in building WWDF, I was able to help draw analogies between risk taking, building consensus and collaboration, even if you’re not launching your own business. It may be even more difficult to be a risk taker or ripple maker in a corporate environment, as one of the Read More…
August 15, 2014
rosemary published this at 11:20 am
By Robyn Tippins
Over the past twenty years, Iíve run several businesses and Iíve found that not everyone is cut out to be an entrepreneur. And, even the strongest business owners have seasons when they should not be running the show.
Here are a few ways to tell if you are ready to be your own boss.
When you are the boss, there is no one to tell you what to do, which can be both a positive and a negative. While itís wonderful to pilot your own destiny, it can also be terrifying. You Read More…
August 14, 2014
rosemary published this at 6:09 am
When I was about 13, my family went on a camping trip. Canoeing, roasting marshmallows, and hiking were on the agenda.
ďHikingĒ as a concept is not generally something a teenager will be keen on.
In my case, I was definitely more of a ďfind a shady tree to read underĒ type of teenager.
The rest of the family wanted to do this hike, so they told me it was ďjust a short walk, no big deal.Ē
By mile 5, I was aware I had been bamboozled. (Turns out it’s about a 6 mile hike.) Read More…
August 13, 2014
Dave published this at 2:28 pm
It’s just you and yourself, working from your home, but you’ve got some great clients and accounts. Maybe your business is a bit bigger and you’ve got a few employees and a nice office.
Here’s one thing you need to make sure you have, as well, no matter the size of your business – insurance.
Why do you need insurance if your business is small?
No matter the size of your business, if you are working with anyone, you should have insurance.
If a client comes to your home to meet with Read More…
August 12, 2014
rosemary published this at 9:16 am
By Lisa D. Jenkins
Every brand or business is selling something.
When we create social media profiles, curate content and provide customer service, we do it hoping current and prospective customers will buy from us or tell their friends about us.
What are you selling?
Answering is marginally (but not entirely) easier for those of us who sell concrete products. At the most basic level, Nordstrom sells things to wear. Whole Foods sells things to eat. FAO Schwarz sells things to play with.
For those of us who sell intangibles, itís harder to define because what we sell Read More…
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