An Internet of Taglines
Writing a tagline can seem an overwhelming task. How do you pack all of that promise into four or five simple words that will resonate with the folks you want to reach?
I discussed the strategy behind taglines yesterday.
To fill out the information, I thought I might reseach what some other folks are saying. Here’s the best I found from around the blogosphere. They are 25 to add to the one I wrote yesterday.
- Several Links and Information worth exploring: Channel 9 Tagline/Strapline Contest!
- Tag Lines Can Make Or Break Your Advertising
- A Good Tagline Is A Terrible Thing To Waste
- Wag the Tagline – The Rhetoric of Brand Messaging
- Tag, You’re It: Benefiting From a Memorable Tagline
- The Phrase that Pays- Creating a Tagline You Can Take to the Bank
- Tagline – your brand mantra
- How a Great Tagline can Help your Business
- Drew McLellan: Is a Tagline Part of the Brand?
- Does this Tagline “Get it Done?â€
- That’s not a tagline!
- Taglines – Why Your Brand Needs a Tagline
- Got tagline? Arrrggghh!!
- Tagline Basics
- Are You Tagging? Create a Successful Tagline for Your Business
- Zzzzzz…Oh, was that a Tagline?
- Create a Winning Tagline: The Best Column You Can Get for a Box of Chocolate
- Playing with some homeschool stereotypes
- The Power of Taglines: Take My Tagline Test!
- 1% company ownership for a tagline
- YouTube Digger Tagline Poll
- Tagline Randomizer for WordPress
- RANDOM TAGLINE MANAGER
- Job description of a movie tagline writer: Big Screen, a Few Small Words
- How To: Hide Title and Tagline
Software and Other Related Posts
Sometimes immersion is the best way to get to know how to do something.
I gathered these links as a resource. Everyone needs a different sort of support when it comes executing the vision of a business that customers will see. Find the ones that suit you and take the wisdom you need.
What words will you use to define your promise in a tagline?
Want to test a few? Write them in the comment box here.
–ME “Liz” Strauss
If you’d like Liz to help you find your strategy, click on the Work with Liz!! page in the sidebar.
Related
3.2: Three Steps to a Killer Tagline that Customers Pass On
Strategy: 40 Outstanding Blog Links, Bookmark Carefully!
20 Blog Promotion Guides to Inform Your Strategy
Strategy: How to Get Maximum Benefit from Complex Link Lists
The 5-Point Strategy to a Powerful Network
Joe says
August 7, 2007 at 11:18 AMHey Liz,
Here’s one that I plan on using for (put…) My Computer Back in Service.
Tech Support-For when the “Help Desk” doesn’t…
Wadda ya think?
Rajesh Shakya says
August 7, 2007 at 11:18 AMHi Liz:
Thank you for listing my post on Tag line.
You have got a great blog!
Rajesh Shakya
http://www.rajeshshakya.com
Helping technopreneurs to excel and lead their life!
Mike says
August 7, 2007 at 12:10 PMHey Joe,
How about “The Help Desk that DOES!”?
Mike
Mike says
August 7, 2007 at 1:04 PMLiz,
Thanks for the great round-up of links! The various points of view gave me a richer understanding of the tagline experience.
Mike
George says
August 7, 2007 at 3:25 PMWow, that’s a lot of reading to do. I have been putting off creating a tag line for a long time. I need to come up with something, thanks for the reminder.
I guess for now it would be:
The blog without a tag line…
That just won’t do!
ME Strauss says
August 7, 2007 at 6:13 PMHey Joe!
“More help than Help Desk”
I think you’re on the trick track.
Mike, Joe doesn’t work for Help Desk. He does more than they do. 🙂
ME Strauss says
August 7, 2007 at 6:14 PMHi Rajesh!
Welcome. Thank you for noticing. I hope to see you again!
ME Strauss says
August 7, 2007 at 6:15 PMHi George,
Writing a tagline is easy to put off. It’s a hard job to get to the right one. I hope this is a help! 🙂
ME Strauss says
August 7, 2007 at 6:19 PMHi Mike!
The entire collection is quite impressive, don’t you think. I had not idea so much tagline conversation was going. All of these links except 1 or 2 are from the last month or so. 🙂
Mike says
August 7, 2007 at 8:41 PMLiz,
I’m still licking my wounds over your last comment (I knew the instant I hit the Submit button that it wasn’t right), but it IS VERY IMPRESSIVE.
Mike
ME Strauss says
August 7, 2007 at 8:45 PMAw Mike,
No pain intended. Sorry. I just figured you didn’t know that Joe was talking about beting better than HELP Desk — that he doesn’t work with them.
Sorry, I’m ditz and not too smart sometimes either. 🙂
Mike says
August 7, 2007 at 8:51 PMLiz,
I got the gist of what Joe does. As I said in the last comment, as soon as I hit the Submit button I realized the perhaps the right tagline was “The Help Desk that ACTUALLY HELPS” or some such thing. Even that doesn’t satisfy me, “Help is more than just a desk”.
Stop me before I hurt myself….
Mike
ME Strauss says
August 7, 2007 at 8:53 PMHey Mike,
I REALLY like this one.
“The Help Desk that ACTUALLY HELPSâ€
That’s musical and says it plain and simple.
Thai says
August 8, 2007 at 6:57 AMThis is so great for the linkback. And I enjoy reading your informative blog everyday as well. It really gain me something special and fresh. But there’s another post about hiding tagline at http://www.chemstudioweb.com/how-to-hide-title-and-tagline-updated/
Thanks.
Sandra Bekhor says
July 31, 2009 at 6:57 AMHere is an entertaining read describing, in detail, the 7 steps towards developing a powerful tagline. The article is packed with interesting tagline examples: http://torontomarketing.blogspot.com/2009/06/tagline-hidden-gem-in-branding-toolbox.html.