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25 Outstanding Links to Help You Write a Compelling Tagline

August 7, 2007 by Liz 15 Comments

An Internet of Taglines

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Writing a tagline can seem an overwhelming task. How do you pack all of that promise into four or five simple words that will resonate with the folks you want to reach?

I discussed the strategy behind taglines yesterday.

3.2: Three Steps to a Killer Tagline that Customers Pass On

To fill out the information, I thought I might reseach what some other folks are saying. Here’s the best I found from around the blogosphere. They are 25 to add to the one I wrote yesterday.

  1. Several Links and Information worth exploring: Channel 9 Tagline/Strapline Contest!
  2. Tag Lines Can Make Or Break Your Advertising
  3. A Good Tagline Is A Terrible Thing To Waste
  4. Wag the Tagline – The Rhetoric of Brand Messaging
  5. Tag, You’re It: Benefiting From a Memorable Tagline
  6. The Phrase that Pays- Creating a Tagline You Can Take to the Bank
  7. Tagline – your brand mantra
  8. How a Great Tagline can Help your Business
  9. Drew McLellan: Is a Tagline Part of the Brand?
  10. Does this Tagline “Get it Done?”
  11. That’s not a tagline!
  12. Taglines – Why Your Brand Needs a Tagline
  13. Got tagline? Arrrggghh!!
  14. Tagline Basics
  15. Are You Tagging? Create a Successful Tagline for Your Business
  16. Zzzzzz…Oh, was that a Tagline?
  17. Create a Winning Tagline: The Best Column You Can Get for a Box of Chocolate
  18. Playing with some homeschool stereotypes
  19. The Power of Taglines: Take My Tagline Test!
  20. 1% company ownership for a tagline
  21. Software and Other Related Posts

  22. YouTube Digger Tagline Poll
  23. Tagline Randomizer for WordPress
  24. RANDOM TAGLINE MANAGER
  25. Job description of a movie tagline writer: Big Screen, a Few Small Words
  26. How To: Hide Title and Tagline

Sometimes immersion is the best way to get to know how to do something.

I gathered these links as a resource. Everyone needs a different sort of support when it comes executing the vision of a business that customers will see. Find the ones that suit you and take the wisdom you need.

What words will you use to define your promise in a tagline?
Want to test a few? Write them in the comment box here.

–ME “Liz” Strauss
If you’d like Liz to help you find your strategy, click on the Work with Liz!! page in the sidebar.

Related
3.2: Three Steps to a Killer Tagline that Customers Pass On
Strategy: 40 Outstanding Blog Links, Bookmark Carefully!
20 Blog Promotion Guides to Inform Your Strategy
Strategy: How to Get Maximum Benefit from Complex Link Lists
The 5-Point Strategy to a Powerful Network

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Filed Under: Inside-Out Thinking, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Inside-Out Thinking, Liz-Strauss, Perfect Virtual Manager, Strategy/Analysis, taglines

Comments

  1. Joe says

    August 7, 2007 at 11:18 AM

    Hey Liz,
    Here’s one that I plan on using for (put…) My Computer Back in Service.

    Tech Support-For when the “Help Desk” doesn’t…

    Wadda ya think?

    Reply
  2. Rajesh Shakya says

    August 7, 2007 at 11:18 AM

    Hi Liz:
    Thank you for listing my post on Tag line.

    You have got a great blog!

    Rajesh Shakya
    http://www.rajeshshakya.com
    Helping technopreneurs to excel and lead their life!

    Reply
  3. Mike says

    August 7, 2007 at 12:10 PM

    Hey Joe,

    How about “The Help Desk that DOES!”?

    Mike

    Reply
  4. Mike says

    August 7, 2007 at 1:04 PM

    Liz,

    Thanks for the great round-up of links! The various points of view gave me a richer understanding of the tagline experience.

    Mike

    Reply
  5. George says

    August 7, 2007 at 3:25 PM

    Wow, that’s a lot of reading to do. I have been putting off creating a tag line for a long time. I need to come up with something, thanks for the reminder.

    I guess for now it would be:

    The blog without a tag line…

    That just won’t do!

    Reply
  6. ME Strauss says

    August 7, 2007 at 6:13 PM

    Hey Joe!
    “More help than Help Desk”
    I think you’re on the trick track.

    Mike, Joe doesn’t work for Help Desk. He does more than they do. 🙂

    Reply
  7. ME Strauss says

    August 7, 2007 at 6:14 PM

    Hi Rajesh!
    Welcome. Thank you for noticing. I hope to see you again!

    Reply
  8. ME Strauss says

    August 7, 2007 at 6:15 PM

    Hi George,
    Writing a tagline is easy to put off. It’s a hard job to get to the right one. I hope this is a help! 🙂

    Reply
  9. ME Strauss says

    August 7, 2007 at 6:19 PM

    Hi Mike!
    The entire collection is quite impressive, don’t you think. I had not idea so much tagline conversation was going. All of these links except 1 or 2 are from the last month or so. 🙂

    Reply
  10. Mike says

    August 7, 2007 at 8:41 PM

    Liz,

    I’m still licking my wounds over your last comment (I knew the instant I hit the Submit button that it wasn’t right), but it IS VERY IMPRESSIVE.

    Mike

    Reply
  11. ME Strauss says

    August 7, 2007 at 8:45 PM

    Aw Mike,
    No pain intended. Sorry. I just figured you didn’t know that Joe was talking about beting better than HELP Desk — that he doesn’t work with them.

    Sorry, I’m ditz and not too smart sometimes either. 🙂

    Reply
  12. Mike says

    August 7, 2007 at 8:51 PM

    Liz,

    I got the gist of what Joe does. As I said in the last comment, as soon as I hit the Submit button I realized the perhaps the right tagline was “The Help Desk that ACTUALLY HELPS” or some such thing. Even that doesn’t satisfy me, “Help is more than just a desk”.

    Stop me before I hurt myself….

    Mike

    Reply
  13. ME Strauss says

    August 7, 2007 at 8:53 PM

    Hey Mike,
    I REALLY like this one.

    “The Help Desk that ACTUALLY HELPS”
    That’s musical and says it plain and simple.

    Reply
  14. Thai says

    August 8, 2007 at 6:57 AM

    This is so great for the linkback. And I enjoy reading your informative blog everyday as well. It really gain me something special and fresh. But there’s another post about hiding tagline at http://www.chemstudioweb.com/how-to-hide-title-and-tagline-updated/
    Thanks.

    Reply
  15. Sandra Bekhor says

    July 31, 2009 at 6:57 AM

    Here is an entertaining read describing, in detail, the 7 steps towards developing a powerful tagline. The article is packed with interesting tagline examples: http://torontomarketing.blogspot.com/2009/06/tagline-hidden-gem-in-branding-toolbox.html.

    Reply

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