Successful Blog

Synchronicity and Social Networks

by

When I asked my friend, Niro to write a guest post for Successful-Blog, he was quick to point out that English is not his primary language. I assured him that I would have his back on the language … what I wanted was his thoughts on synchronicity.

Thoughts and Ideas by Niraldo Nascimento

niraldo-nascimento

I’m a System Dynamics Professor so, when modeling, I have to focus on the relationships between a system and its components as a whole and, think in terms of cause and effect. It’s an honor and would like to thanks the opportunity to explain some things I’m thinking about involving social networks, Twitter, Liz Strauss, and me.

Bad conclusions in studying complex networks and systems are often fueled by the misunderstanding of the relationship between cause and effect. Cause and effect are often distant in terms of time. When we cannot connect cause to effect over time, we have a cause in one hand and no effects in the other or we have effects without a clear cause or causes. Or we might define two disparate events as holding a cause and effect relationship, when they do not.

This problem led the famous Swiss psychiatrist Carl G. Jung to explore a phenomenon which he called Synchronicity. Jung coined the word to describe what he called “temporally coincident occurrences of acausal events.” There are many articles about Jung and synchronicity. This is only a blog post to share some ideas and not a scientific article.

Social Networks as a Complex System

With this in mind let’s think about Social Networks as a complex system. After that I’ll try join these two components: Synchronicity and Social Networks.

Stafford Beer (1926-2002), a reputable Cybernetics research gave us an example about complexity and I’ll try adapting it to this post. Imagine a Social Network with only seven persons. Suppose you are on Twitter following seven persons and being followed by the same seven persons, a group. How many interactions (messages) can you exchange each other as a group? The formula is simple: n(n-1) where n is the number of the persons. Applying it we achieve: 7(7-1) = 42.

It’s very simple in a first look.

Imagine now you are making a “printing screen” or a photo of each interaction. How many photos should have you take? We call it “State System”. Considering the interactions between two persons each time in this system, the results crossover more than a trillion of pictures!! (The formula is 2 indexed to 42 = 242!) The reality would not happen, obvious.

In this moment, 24-Oct-2009, Liz Strauss has more than 33 thousands of followers on Twitter and follows more than 30 thousands. Imagine what happens if we try apply the Stafford Beer example to Liz’s Twitter group? It’s better forgetting it.

Well, we have now a notion of complexity.

An Effect Without Causes?

What you are reading now is an article Liz invited me to write. The question is “Why did Liz ask me, a Brazilian researcher who has nothing different from others?” I don’t know. Is it an effect without causes?

How can we explore the ideas of Synchronicity and Social Networks? I have a little more than 600 followers and Liz is one of them.

An example

Did you ever hear the rooster sounds minutes before the sun rises? There are two interesting questions that relate to that fact.

  • The first mystery is: how does the rooster know that a new day will arrive? Every night are you sure that will you see really a new day and feel the sun beams? Thanks to roosters … they know. When the roosters quit announcing the daybreak, begin to worry about the planet and your role in it.
  • The second is not a mystery but a beautiful social network of animals. A rooster hears a cock crow and sends on the information for other roosters. In this way, they are a social network every morning. There is no explanation, only admiration!

As one man on Twitter, living in Brazil, so far from U.S., I didn’t understand this invitation for this post by Liz Strauss.

Then, I thought, thought again until I found an explanation which satisfied me. Every year I receive a visit of a lot of swallow birds in front of my veranda. Much of then migrate to Brazil run away of the U.S. winter and return for the U.S. summer. It is possible that, some of these birds are the same who visit me and Liz. They connect us to each other in circumstances that are not Twitter. It’s a kind of energy, a kind of magnetism… It is Synchronicity!

Have you experienced synchronicity?

——
Niraldo Nacimento, Niro, is a System Dynamics professor in Brasilia, Brazil. He writes thinks, and talks about synchronicity, system thinking, sustainability and photography. You can find him at Cerrado Crafts and on Twitter as NiroNash

——
Ah Niro, or it could be that I like the way that you think. Thank you!

–ME “Liz” Strauss
Work with Liz on your business!!

9 Things I’ve Learned About Social Media

by

Guest Post by Tom O’Brien

photo by Tom O'Brien
photo by Tom O'Brien

Two weeks ago I was on a panel for the AC Nielsen Center for Marketing Research at UW talking about social media and market research to executives from Wal-Mart, General Mills, Kraft, Microsoft, Johnson & Johnson and 50 or so others. I was asked to share some lessons learned about SM – from the perspective of a brand marketer.

Here are my lessons learned personally and professionally over the last 10 years of heavy involvement in this space.

1. What people say to each other is more important than what we say to them.
2. People no longer rely on brands for information.
3. Advocates are more important than influencers.
4. Brand mentions are just the tip of the iceberg – somewhere between 5% and 30% of the relevant category conversation. You should listen to the whole conversation.
5. If you want to participate be helpful, human and humble.
6. When you participate, put the community’s interests & motivations first.
7. Connect to existing passion, don’t just make stuff up.
8. If you want new ideas, look beyond your category.
9. Brand advocacy is the most important metric today – are people recommending your brand to others.

Of course I could elaborate – for a LONG time on each of these, but I think you will get the gist.

——
Tom O’Brien is CMO at MotiveQuest LLC He also writes for A Human Voice. You can find him on Twitter as TomOB

——
Yeah, Tom. Those points are familiar and could take volumes to explain and discuss. Hope we get to have that conversation one day soon. Thank you!

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Going It Alone as an Entrepreneur

by

Guest Post by Debba Haupert

debba-haupert-girlfriendology-founder-sq

It’s somewhat ironic, I know. But I write a write a blog and run a business about female friendship — all by myself. In theory, I should have started Girlfriendology LLC with a girlfriend (or two) and collaborated in building the brand and company. I should have women who share the work load and assist me in creating a business around women supporting each other. However, the reality is that I’m a passionate entrepreneur and I didn’t know anyone else crazy enough to start it with me, so I jumped in the entrepreneurial pool alone!

As entrepreneurs, we’re often alone. We typically work long and strange hours from home or finally get dressed to have occasional meetings in coffee shops. We wake up with ideas and do the research to explore them. We create and market products and solutions, and we generally are accountable to only ourselves. That’s a great scenario if you’re self-motivated and prefer not to deal with group decisions. It’s also a wonderful arrangement if you’re creative and dedicated to seeing your dreams become reality.

Self-motivated, creative and dedicated I am, and I’m very thankful to be that way. But that doesn’t mean I HAVE to go it alone. I have received amazing support from other entrepreneurs in several groups that I’ve started or joined. For example, I’m working on eCommerce for Girlfriendology.com (to sell girlfriend gifts). I knew of several other women in town (Cincinnati) who sell products online. I also tweeted about it. Two weeks ago seven of us met to talk about our online stores, what worked/didn’t, technologies, trends and prep for the coming holidays. We plan to do this on a monthly basis as well as feature each other on our websites. I’m also part of an entrepreneurial group, LegacyConnection (www.legacyconnection.com) that shares resources for entrepreneurs as well as keeps us accountable in weekly group calls.

In addition to these groups, I am blessed with great girlfriends, supportive guy friends and a wonderful husband. My girlfriends share feedback, connections and ideas; my guy friends often look out for opportunities for me and my husband, who is a writer, has edited copy, helped with events and had many brainstorming conversations where we strategize on my business as well as his.

So, I don’t feel so bad that I “should have” started Girlfriendology with a girlfriend. I have the support and assistance of a “village” of friends who care about me and my business. As I share on Girlfriendology, if you need a friend, you to need to be a friend. The same goes for us entrepreneurs. Reach out to others, get to know their businesses and collaborate. Life (and business) really is better together with the support of friends and family.

How do you go it alone, but do it together as an entrepreneur?

——–
Debba Haupert is founder of Girlfriendology . She considers herself a ‘marketing mutt’ based on her 20 years of corporate marketing (from designing consumer products, studying trends in Europe, to writing an award-winning book, selling products on QVC and being a bank VP). She founded Girlfriendology LLC in January 2006 as a way to support and inspire women. She is a passionate entrepreneur and student of social media with over 850 blogs, 150 podcasts/BlogTalkRadio shows, 15000 Twitter followers (primarily ‘girlfriends’), and 1000 LinkedIn connections. And she loves Liz Strauss and is honored to call her a girlfriend! (-;

——–
Thanks, Debba. The respect, admiration, and friendship is mutual. I’m grateful to have met you.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Beach Notes: Morning after, Beached

by

by Guest Writers Suzie Cheel and Des Walsh

buoyunattached500

This buoy, which is one of the markers for the shark net off Coolangatta Beach, was looking seriously unattached on the morning after a big storm.

Not sure what the moral of the story is, if anything.

We also thought “Buoy, unattached” would make a good caption.

Or “what’s a nice buoy like you doing on a beach like this?”

What caption would you give the poor buoy?

Suzie Cheel & Des Walsh

Building a Career: Combining a Personal Blog and a Company Job

by

When we are talking about building your own career, there is nothing more personal to you than your own blog.  When you are working for a company, there are many different kinds of situations which may cause you to leave or to stay temporarily.  But as you are building your career in the “real world”, you can start picking up your working knowledge and build them into useful information around your own blog in the “virtual world”.

Start building a career around your own blog today!

4 Do’s and 4 Don’ts in your blog while working on your job

Do’s

  1. Ponder about what you have learned today.  Start taking down notes, and build useful information that people will love to read about.
  2. Be an expert in your own topic.  This is your time when you can show off what you have learned.  Even though you may make mistakes at your own job, this is the time when you can learn from your mistakes and blog them.
  3. Start building your community and help people to build theirs by contributing your efforts.  Help others when you are approached if it doesn’t take you much in your time and money.  Be real and treat this like a hobby.
  4. It’s good to leverage on useful software and other people’s services.  You have a job, so start investing time and money in yourself to build a good portfolio!

Don’ts

  1. Don’t be influenced too much by all the hype about making money online. It can cause you to have information-overload syndrome  Good to listen, but just carry on building your blog.
  2. Don’t be fake.  If you are just not that kind of person, don’t do it!  If you are not the kind who will want to excel in your job, you probably won’t create a great blog anyway.  Very soon, your blog may just fade away.
  3. Don’t expect immediate results.  Blogging is just for building personal brand awareness.  If people like what you are blogging about, you will get your audience for sure.  It may take a while for the traffic to be aware of you.  Hence, start blogging if you have the patience to build it one post at a time.

Linking social media back to your blog

There are tons of networking opportunities in the social media through the exposure of Facebook, Twitter and LinkedIn.  Social media brings the world even closer now that we are able to communicate and do business together in two different worlds of ours.

As you are communicating more and more in the social media, people will tend to find your blog if they have connected with you socially via an exchange of messages.  The blog can offer assurance to visitors about your worth in that industry you are in.  

Today, there are a lot of attractive blogging themes that we can leverage on, both free and paid versions.  All we need to do, is to populate our social media profile in our own blog accordingly, and to start blogging!

What may happen when you continue to do this?

  1. You may be able to make some money out of it through the huge audience that you may have created.  There are more and more people who seem to be able to work full time on their blogs just because of what they have shared.
  2. Or, you have actually done yourself a very big favor in your career path because this may lead you into a job opportunity or even a business opportunity!
  3. Or if you have gotten far enough in your blog and your industry, there are tons of businesses out there who are looking for bloggers who are either influential in their blogs, or are experienced in the social media.

Is this for real?

Seriously speaking, it is not easy.  The whole journey can be really tough and unexpected.  As for myself, I am actually perform a full time job e-marketing while I am blogging about what I have learned from my job experience.  In fact, I got my job because I used my blog as my resume!

My job is helping me to learn a lot more about the Internet, making my exposure even far greater than I have thought I would achieve on my own.  And with that experience, I actually “document” them down in a meaningful way in my blogs, and allowing my visitors to enjoy what I have learned so far.

Even if I am not going to be able to make a full time job out of blogging, I still get to know more and more fantastic people (such as Liz Strauss here!) through my online journey.  I really thank God for that.

The whole blogging experience is really a fruitful one for me, and I will continue and do even more than what I am doing today!

My question to all of you: What career values or opportunities have your blog brought you today?  Do share with us, I will love to hear about it  too!

This post was written by Charles. He has been an Internet reviewer since June 2007.  He pours his passion for Internet marketing and Internet branding into his Twitter account actively at @charleslau.

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Going Bankrupt in the Relationship Economy

by

A Guest Post by Linda M. Lopeke

relationships button

Running a successful business comes down to how well you manage your numbers. Social media enthusiasts often rave about the new medium as an expressway for growing higher revenue. But building successful networks and communities is not about numbers, it’s about creating and sustaining high-trust relationships. Building relationships takes time and energy in both real life, business, and social media. Your statistics, as in “number of friends”, “number of social engagements attended”, and “number of followers” are not an indicator of your success in the relationship economy.

Businesses and marketers will spend over $350 billion on slick campaigns designed to attract you into entering into a relationship with them in the coming year. They want you to spend your conversational currency interacting with and responding to their ever growing number of advertising messages.

Some will produce meaningful and worthy content to seduce you into engagement. A few will respect and perhaps even admire you for the unique person/prospect/customer you are. Many will only add to the noise and clutter that bloat Twitter and every other social networking site in the universe; to them you’ll just be one of a number. Even fewer will get it right (after all Liz Strauss, Chris Brogan and others like them can only help so many people understand how to use social media properly at a time).

If you talk to everyone, how long will it be before your time and energy are exhausted, leaving you emotionally bankrupt, with nothing left to share with those with whom you once had a meaningful relationship?

____

The SMARTSTART Coach, Linda M. Lopeke, writes at SmartStartCoach.com Her twitter name is @smartstartcoach

____

Thank you, Linda!
–ME “Liz” Strauss

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of