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SOB Business Cafe 05-22-09

May 22, 2009 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Dosh Dosh
Experts have talked about this before. How many times have you read about the importance of ‘adding value’ for your audience? How many times have you read about ‘building trust’ with your readers/prospects?

An Essential Marketing Principle: Give Before You Try to Get


TwitTip
Now that Twitter has several million active users, it’s no surprise to see such a variety of people discussing a wide range of topics. But while the content of all those tweets may be so different, they ultimately fall roughly into five categories.

The Fine Art Of Balancing Your Twitter Conversations


Less Ordinary
Most Tuesdays I pay my grandparents a visit, and while I’m there I tend to take quite a few pics in my grandad’s garden. When I was there last week, as well as taking lots more photos of the beautiful flowers growing in the borders, pots and window boxes, I also took some shots in the greenhouse:

Grandad’s Greenhouse


ChrisG
The way that UsefulTools is differentiating is through focus. By sacrificing the news, gossip and editorial, and aiming just for the review slice of the pie, they will stand out. Also, and this is just my hope, they will avoid the echo-chamber and TechMeme chasing behavior of some of the other blogs out there!

UsefulTools Critique


Related ala carte selections include

White Trash Mom
Mikwright Cards & Gifts is sponsoring a weekly contest every Thursday here on whitetrashmom.com!

Thursday Trashy Thursday: Meme with a Twist!


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

Buy the Insider’s Guide to Online Conversation.

Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

What Can Authenticity Create?

May 22, 2009 by Liz

This week as we recorded our first podcast (it airs Monday morning), Lorelle asked about authenticity. I answered that it’s who we are when no one is looking, when we’re being naturally and infinitely true to our humanity. Authenticity isn’t something we teach. It’s something we can see when it’s there and something we sense when it’s missing.

Authenticity is a bright harbor morning anticipating the sailboats arriving in their own time. It’s not proud, noisy, or meant to make us larger. Authenticity offers respect and shines on all things within its reach.

Authenticity is golden. It can’t be faked, borrowed, or stolen.

When our hearts are connected and other directed, we shine like that sun on the water. We show the promise of who we are and who we could be.

Nothing is more authentic than a decent human being. Authenticity creates joy, trust, and energy. It’s is our gift to each other wrapped in respect for all things living.

Share your promise this weekend. Create an authentic memory.

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Motivation, Successful Blog Tagged With: bc, inspiration, Motivation/Inspiration

From Out of Ideas to New Energy Everywhere

May 20, 2009 by Liz

I've been thinking . . .

about being out of ideas.

Oh yeah, billions of us log on to the web everyday, but I only know a few and the few I know are a lot like me. If I’m not careful I find that everywhere I go I hear people saying the same things. Funny, it’s easy when everything is too the same to start comparing things. That’s also when I start to feel out … out of gas, out of sync, out of ideas.

Yet, I think the problem may be that I’m in — not out enough.

A person, a product or a business has to stand out to perform.

When I’m tired of feeling out of gas, out of sync, out of ideas. I get out of that routine, out of my way, out the group and scene I’ve been and suddenly I discover I’m into all sorts of outstanding new things.

Sometimes the fastest way to move my mind is to move my feet off the usual path away from the usual group I’m in.

Then new energy, new ideas, and a new view surrounds me everywhere I am.

Know what I mean?

Liz's Signature

Like the Blog? Buy my eBook!

Filed Under: Motivation, Successful Blog Tagged With: bc, inspiration, Ive-been-thinking, Motivation/Inspiration

The Mic Is On: Glenda Watson Hyatt Is Talking About Accessibility

May 19, 2009 by Liz

It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

With Guest Host Glenda Watson Hyatt


Watch Glenda’s Video From SOBCon09

How POUR Is Your Blog?

Blogs need to be Perceivable, Operable, Understandable and Robust.

  • Have you ever tried working without your mouse?
  • Are your tags written for readers who can’t see the pictures they mark?
  • Does content work across all operating systems and mobile devices?
  • How can you put your community at the center of your blog?

Join us tonight and bring links and your questions to add to the discussion.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, dialogue, living-social-media, Open-Comment-Night

Showcasing the Professional You Are to Land that Job

May 19, 2009 by Liz

Jobseeker, Freelancer, or Entrepreneur

We all need meaningful work to pay the bills and feel good about who we are.

In the past six months, I’ve had the experience of interviewing candidates for positions with my conference and a new roles for a company that’s starting up. What I’m finding explains a lot. Most of us don’t know how to talk about ourselves, our personal vision, and our successes. Few of us have a real strategy..

To bring it down to it’s most basic form, most people only think they are actively looking for work. They are waiting to be hired. That makes their role to react to a “job offer.” In hopes of getting more they open their net broad and wide, and then wider, and wider to take more and more potential customers in.

Unfortunately, most people who are hiring aren’t looking for anyone who do anything. We want someone unique who’s passionate about working for us.

Showcase the Professional You Are to Land that Job

We start by defining you and who you love to serve — the ideal employer, client, customer. I’ll ask questions that get to the heart of who you are — your successes and your passions. It won’t take long — maybe an hour. We’ll pull out the relationships and patterns to define what talk most about and where you excel. We’ll discuss the kind of problems you enjoy solving and identify the passion at the heart of your business.

The Complete Story

We’ll get to a business profile of you that includes
1. What your professional strengths are and what you want to be known for.

  • What problem do you solve?
  • What is your unique value?

2. What you can promise and will deliver — this usually is bringing people or customers to the table, getting people to buy, act, move,

3. The a partnership you offer — that you hear them and will be there, that you can think as they think, what you bring to any work situation that no other person will, what work situations you thrive in and what sort of people you want to work with.

4. A “do” line — the brief answer to “What do you do? With a tagline that describes you that’s easy to remember because it expresses the authentic you.

We’re all attracted to people who know who they are and where they’re going. We know people like that get things done and moving. They have time for ideas and action.

Don’t fit yourself into a job, find the job that fits you.

Yes, you can afford this. It’s a special offer for 15 readers of my blog. Email me lizsun2@gmail.com . . . It’s fun. Really. It’s what I’m good at. If you like that, we can keep going and make a longer plan for your business.

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Marketing /Sales / Social Media, Motivation Tagged With: bc, get work, job-search, professional profile

Open Mic 7pm Chgo Time: Glenda Watson Hyatt Will Be Talking About Accessibility

May 19, 2009 by Liz

Join Us Tonight

JOIN US TONIGHT AT 7PM

With Guest Host Glenda Watson Hyatt


Watch Glenda’s Video From SOBCon09

How POUR Is Your Blog?

Blogs need to be Perceivable, Operable, Understandable and Robust.

Is yours? Find out tonight.

Join us tonight and bring links and your questions to add to the discussion.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, dialogue, living-social-media, Open-Comment-Night

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