Diverse Portfolio A high-power company in educational publishing, bought three smaller companies and put them together. They think they offer a diverse portfolio. I think they offer a menu of bacon, … [Read more...]
Good, Great, and Irresistible Marketing Businesses
When I pay attention to your message… when I watch your commercial, read your ad, listen to your presentation, can you assume that you’ve reached me? Only if you define reach in the most literal … [Read more...]
I Have an Idea — I Have Lots of Them!
some days, some times of the year, what you planned just isn’t working. The kids are one place, and you’re in another one. Any actor, any writer, any artist who performs for an audience, will tell you … [Read more...]
Open Mic 7pm Chgo Time: Guest Host Timothy Johnson
Naughty or Nice? Timothy Johnson of Carpe Factum has been moonlighting as Santa’s spy this year. We’re going to be talking about good deeds and ornery pranks. Klondike Bars and Nachos available on … [Read more...]
SOB Business Cafe 12-18-09
Welcome to the SOB Cafe We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on … [Read more...]
Time to Check Social Media Return on Investment
Infinite Room Is NOT Infinite Time We live in a world of Social Media, where we can choose from a seemingly unending list of new universes — places where any small group suddenly finds we can join … [Read more...]
6+1 Traits of Search Engine Relevant Content
Get Relevant A 7-year-girl stands staring at a 27-car pile-up in which her dearest pet, a golden retriever, was thrown from the car onto hard pavement. The pup is in the road unmoving and ignored. … [Read more...]
Blog Promotion: May I Introduce You?
If you have one of these . . . You are listed in the SOB Directory I’m delighted to report that the SOB Directory is one of the MOST VISITED pages at Successful Blog. The story in the stats says that … [Read more...]
Cool Kids, Granny Dresses, and Back Channel Intercoms: How Do You Trust People You Can’t See?
I Heard Them Laughing I was 13. What an awful age, but one for learning human dynamics. A bunch of clueless moms had arranged something, a sleepover of about 8 girls. Who knows why they thought … [Read more...]
I Leave Today for WordCamp Las Vegas … and Other Stuff
My Presentation Will Be Up on Sunday I’m speaking on Sunday afternoon at WordCamp Las Vegas. No powerpoint, but I’m putting up fairly cool resource document with hyperlinks on Sunday for the folks … [Read more...]
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