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Think Before You Intra-link

July 27, 2020 by Henry Collins

You show your CD collection to a friend. She mentions that a certain CD is her favorite. You say, “If you like that, you ought to hear this. . . . ” It’s the same when you’re writing a post, and you … [Read more...]

Filed Under: Audience, Links, SEO, Successful Blog

Blog Hooks that Bring Readers Back

July 27, 2020 by Henry Collins

Since this is Building Readership Week at Successful Blog, I have to share this with you. Some posts are a 10 out of 10. Darren Rowse’s post Blog Hooks – Elements that Draw Readers Back is one of … [Read more...]

Filed Under: Audience, Blog Review, Content, Marketing /Sales / Social Media, Successful Blog, Writing

Think Before You Link

July 27, 2020 by Henry Collins

Good friends come to town. You want to show them around. There are so many options, but they have limited time. You consider your choices before making them. Only the best sights for your … [Read more...]

Filed Under: Audience, Links, SEO, Strategy/Analysis, Successful Blog

Blogging Tips: Finding Your Voice

July 27, 2020 by Liz

Blogging Tips: Finding Your Voice

How to blog series by Rob Pell Why Is Finding Your Voice Important? If you’re just starting out, it’s difficult to know how to address your audience. From the first instance, that audience … [Read more...]

Filed Under: Audience, Blog Basics, Successful Blog

Metrics: Who Are We and How Are We Feeling?

July 27, 2020 by Liz

Information as Art: A New Look at Stats In August of 2005, the We Feel Fine project began harvesting data from weblogs. In this metrics of feelings, the system scans the Internet every few minutes for … [Read more...]

Filed Under: Audience, Successful Blog, Tech/Stats

Titles that Grab Readers

July 27, 2020 by Liz

The best marketer I ever worked for swore by this rule: Call it what it is. They can’t read your mind. The following three titles all describe the same posting. Which title would draw the most … [Read more...]

Filed Under: Audience, Marketing /Sales / Social Media, SEO, Strategy/Analysis, Successful Blog

Building Readership Week

July 27, 2020 by Liz

This is Building Readership Week at Successful Blog–and next week too, if there’s still more to talk about. We’ll be looking at how we help readers find us and how we keep them engaged and … [Read more...]

Filed Under: Audience, Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog

Great Find: Lifehacker on Comments and More

July 27, 2020 by Henry Collins

Before you close the drawer on that comments file, there’s more you need to complete the set. Apparentely the fact that lifehacker ran this piece wasn’t enough for one publisher that picked it up. … [Read more...]

Filed Under: Audience, Blog Comments, Successful Blog

Turning Reluctant Readers into Loyal Fans

July 27, 2020 by Liz

In just a brief one-twentieth of a second–less than half the time it takes to blink–people make aesthetic judgments that influence the rest of their experience with an Internet site. –Kamakshi … [Read more...]

Filed Under: Audience, Design, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing

Open Mic 7pm Chgo Time: Let’s Talk About Stress . . .

July 27, 2020 by Henry Collins

Yes the Mic Will Be on Tonight With Ari Garber, Special Guest Stress. Gosh don’t I know it? I’ve got enough of it in my life. But then, you do too. Who doesn’t? So, I asked a friend who knows a bit … [Read more...]

Filed Under: Audience, Blog Comments, Community, Marketing /Sales / Social Media, Outside the Box, SOB Business, Successful Blog

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